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Resilience Resources Sustainability

EU battery regulations 2023: UK readiness for battery passports and smart labelling

Research overview

With the enactment of the new EU Battery Regulations, organisations are required to embrace Battery Passports and Smart Labelling, enabling transparency and sustainability in battery production and consumption. Recent research from InterAct funded researchers, however, highlights critical gaps in awareness, information availability, and operational readiness faced by UK organisations in aligning with these legislative changes. 
 
A representative survey was conducted to gauge the awareness and preparedness of 80 organisations in regard to the new EU Battery Regulations. An Industry-Academic round table discussion and follow-up interviews were then held to reflect on the implications for industry.  The results can be downloaded in the two reports below.

This research was conducted by Dr. Melanie King and Paul Timms (Loughborough University). This work was supported by the UKRI Made Smarter Innovation Challenge and the Economic and Social Research Council via InterAct [Grant Reference ES/W007231/1].

For further discussions or potential applications/collaborations, please contact Melanie King.

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InterAct Blog

How can we attract the next generation of young talent into UK digital manufacturing careers by 2040?

Our exciting new project aims to develop a strategy to inform the rebranding of UK digital manufacturing to attract the next generation of talent into UK digital manufacturing careers by 2040.

In May 2023, the team members met at an InterAct research sandpit hosted by Loughborough University, which was held with the aim of developing research projects to accelerate the innovation and diffusion of Industrial Digital Technologies in UK manufacturing.

During the sandpit, it became clear that our interdisciplinary team shared a passion to make UK manufacturing a place that attracts, includes, and supports young talent from diverse backgrounds and mindsets. However, recent research conducted by MAKE UK reports only 2% of the average UK manufacturing workforce is currently below 30 years old [1].

Additionally, a recent InterAct 2023 survey on UK perceptions of manufacturing has found that younger generations identify UK manufacturing as an unattractive brand with uncertain employment prospects which is problematic for attracting ambitious and creative digital talent [2]. These negative perceptions in part could be attributed to older generational memories and experiences of physically demanding manufacturing jobs that fuelled the post-World War II economic recovery. Accounting for the rise of today’s digital labour market [3], these negative perceptions and experiences of UK manufacturing are likely to shape children and grandchildren’s career choices. This all adds up to a generational problem in UK manufacturing which is deep-rooted in the cross-generational experiences of what UK manufacturing once represented and the extensive and diverse career opportunities that are available today and will be realisable the future.

These preliminary findings paint an unsettling picture for UK manufacturing, especially when digital transformation has become a strategic priority for companies [4], industries [5] and countries [6]. At the country-level for example, if the UK is to pursue its levelling-up agenda and overcome its regional [7] and international [8] productivity gaps, then attracting young, digitally literate, and productive workers into well-paid, high-skilled manufacturing careers would seem an intuitive and rational approach. However, academic research continues to report that a major barrier for the digital transformation of older firms in various manufacturing sectors is the legacy of underperforming business models, inefficient workplace practices and traditional organisational structures [9], [10], [11].

These organisational legacies also raise the challenge that new digital competitors – such as the big technology firms and technology start-ups – are perceived to attract younger talent and the career aspirations of Generation Z [12] through creative workplace practices, new organisation designs and innovation cultures. 

Therefore, to address this problem, our project intends to co-create the most plausible future scenarios for rebranding UK digital manufacturing to help stakeholders attract the next generation of young talent into manufacturing careers by 2040. As our project is exploratory in design, we will interact with a range of policy makers, educators, employers, and university students to gather insights on how to attract young people into UK digital manufacturing careers by 2040. This will be conducted through six work packages that range from data mining four generations of manufacturing data held by the UK Office for National Statistics to interviews and focus groups with key stakeholders including business owners, industry bodies, technologists, policy makers, educators and students that are passionate about supporting the co-development of UK digital manufacturing.

We will also work with Strategic Innovation Ltd – a technology and innovation consultancy with a passion for sustainability – on a key output which will be the co-creation of a cross-generational map of peoples’ lived experiences of UK manufacturing. This will include both past and present experiences and will visualise potential rebranding opportunities for attracting the next generation of young talent into digital manufacturing careers by 2040.

By providing stakeholders with a visualisation of the future, our project will initiate  the development of a strategy for digital manufacturing careers that can play a central role in the UK’s economic and social development at home and overseas by attracting top talent into these roles.

If you or any colleagues would like to participate in our project, please contact Karl Warner, our Principal Investigator at karl.warner@glasgow.ac.uk for further information.  


References

[1] MAKE UK (2021) Manufacturing Our Recovery Through Inclusion (https://www.makeuk.org/insights/reports/manufacturing-our-recovery-through-inclusion)

[2] InterAct blog (2023) Future workforces: job quality & perceptions of UK manufacturing

(https://interact-hub.org/2023/05/23/future-workforces-job-quality-perceptions-of-uk-manufacturing/)

[3] Digital Skills & Jobs Europa (2023) The Rise of the Digital Labour Market (2022)

(https://digital-skills-jobs.europa.eu/en/inspiration/research/rise-digital-labour-market-2022)

[4] Sousa-Zomer, T. T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: a microfoundational perspective. International Journal of Operations & Production Management, 40(7/8), 1095-1128.

[5] Ciarli, T., Kenney, M., Massini, S., & Piscitello, L. (2021). Digital technologies, innovation, and skills: Emerging trajectories and challenges. Research Policy, 50(7), 104289.

[6] Senna, P. P., Roca, J. B., & Barros, A. C. (2023). Overcoming barriers to manufacturing digitalization: Policies across EU countries. Technological Forecasting and Social Change, 196, 122822.

[7] Office for National Statistics (2023) Regional labour productivity, UK: 2021

(https://www.ons.gov.uk/economy/economicoutputandproductivity/productivitymeasures/bulletins/regionallabourproductivityincludingindustrybyregionuk/2021)

[8] Office for National Statistics (2023) International comparisons of UK productivity (ICP), final estimates: 2021

(https://www.ons.gov.uk/economy/economicoutputandproductivity/productivitymeasures/bulletins/internationalcomparisonsofproductivityfinalestimates/2021)

[9] Warner, K. S., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long range planning, 52(3), 326-349.

[10] Jones, M. D., Hutcheson, S., & Camba, J. D. (2021). Past, present, and future barriers to digital transformation in manufacturing: A review. Journal of Manufacturing Systems, 60, 936-948.

[11] Ates, A., & Acur, N. (2022). Making obsolescence obsolete: Execution of digital transformation in a high-tech manufacturing SME. Journal of Business Research, 152, 336-348.

[12] Barhate, B., & Dirani, K. M. (2022). Career aspirations of generation Z: a systematic literature review. European Journal of Training and Development, 46(1/2), 139-157.

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InterAct Blog

Empowering women in manufacturing: Unlocking the potential of gender-inclusive digitalisation

We are at a crossroads, with the opportunity either to progress towards a more equitable manufacturing landscape or to deepen existing gaps. The digitalisation of manufacturing provides a chance to transform the sector into a more inclusive and diverse one. However, if we do not take intentional and proactive steps, this digital transformation could instead reinforce prevailing norms and deepen gender inequalities.

In order to inspire and inform initiatives towards a more inclusive and diverse manufacturing sector, Cambridge Industrial Innovation Policy developed a policy brief to raise awareness about the challenges that women face when participating in manufacturing, while making the case for a gender-inclusive digitalisation. The policy brief was a key output of the InterAct-funded project Women in digital manufacturing and was conducted in collaboration with the Women in Manufacturing Initiative.

In this blog post, we will share some key takeaways from the policy brief.

What is the gender gap in UK manufacturing?

Gender norms and stereotypes segregate women and men into different occupations and economic activities. Although women represent almost half of the labour force in the UK, they account for just 26% of all workers in the manufacturing sector.  Women working in the manufacturing sector earn 17% less than their male peers.

Women from non-White backgrounds and women with disabilities are among the least represented population groups in UK manufacturing. According to 2022 data, women from non-White backgrounds account for 15% of the workforce, representing just 3% of manufacturing employees. In the same year, women with disabilities, as defined in the Equality Act 2010, represented 9% of the people in employment; however, they made up for less than 1% of the manufacturing workforce.

Representation of women in UK manufacturing is markedly lower in skilled trade occupations (9%); process, plant and machine operatives (23%); and managers and senior officials (23%). In comparison, women’s representation is larger in administrative and secretarial occupations (70%), personal services (55%), and sales and customer service (49%).

Traditional gendered division of labour persists in manufacturing industries. Men mostly dominate the automotive industry, while the pharmaceuticals, textiles, and apparel industries have a more equal representation of both genders.

Unpaid childcare and household work disproportionately affect women’s participation in manufacturing. Women in the UK spend 1.7 more time a day in unpaid childcare than men and 1.4 more time in household work.  This traditional gender-based division of unpaid work means that women face larger burdens to participate in paid work, particularly in positions with little flexibility or involving uncertain shifts and locations.

Because of this situation, women are more likely to work part-time than men. In 2022, 23% of the women working in manufacturing were working part-time, while only 5% of men were working part-time.

Challenges faced by women in the UK manufacturing sector

We invited stakeholders from the manufacturing sector to participate in an online survey to understand the challenges women face to participate in the sector. Survey participants perceive that the prevailing non-inclusive culture, which continues to favour men over women in manufacturing roles, is the primary hurdle to the participation of women in the industry. This is followed by barriers in promotion and leadership, a lack of awareness and visibility of job opportunities, a lack of skills and training support and work–life balance.

What are some of the challenges preventing equitable opportunities and rewarding careers for women in manufacturing?

Note: Number or respondents = 63.The sum of the percentages exceeds 100% because respondents could select more than one choice.

Source: Women in Manufacturing survey.

The digital transformation and gender diversity in manufacturing

The digital transformation and other recent trends have had mixed effects on gender diversity in the manufacturing landscape. Over the past two decades, the UK manufacturing sector has significantly changed the distribution of job roles within its workforce. Despite labour shortages in roles such as process, plant and machine operatives and skilled trades, which men mostly hold, these positions have seen a notable decrease in their share of manufacturing employment.

Administrative and secretarial occupations, which are mostly held by women, have also seen a decline in employment rates, and this trend is likely to continue in the coming years. In comparison, there has been a substantial expansion in the shares of professionals and associate professional and technical positions.

Changes in manufacturing occupations, 2004 and 2022 (total)

Source: Nomis. Annual Population Survey – Workplace analysis

Changes in the skills required by manufacturing businesses are creating opportunities for women to enter the industry. Skills such as data analysis, forward-thinking and innovation are becoming more relevant, and a growing number of women from different backgrounds have these skills. This positive trend is compounded by the interaction of the digital and the environmental sustainability transitions, which are making manufacturing more diverse.

From 2004 to 2022, there was an increase in gender diversity in several manufacturing jobs. These include professional roles, managers, directors and senior officials, associate professional and technical roles, and skilled trade occupations.

Changes in gender diversity IN manufacturing occupations, 2004 ̶ 2022

Source: Author, based on Nomis. Annual Population Survey – Workplace analysis. For detailed definitions of the nine occupational categories please refer to Appendix A of the policy brief..

The way forward: How can we improve gender diversity in UK manufacturing?

Drawing upon established practices to promote gender equality, 10 practical recommendations are provided in the policy brief for UK organisations to cultivate a more diverse and inclusive manufacturing sector.

Businesses, industry associations and research organisations could:

  1. Collect and analyse diversity data. According to the Make UK ED&I Survey 2021, 47% of manufacturers are not assessing the status of equality, diversity and inclusion.
  2. Promote an inclusive workplace culture through initiatives such as awareness-raising campaigns, diversity and inclusion training and networking opportunities.
  3. Address gender bias in recruitment and promotion by using inclusive language in job advertisements, promoting diverse interview panels and candidate pools, and promoting mentoring opportunities.
  4. Support work–life balance by providing flexible working arrangements, implementing return-to-work policies, promoting the uptake of paternity leave, and offering on- or near-site subsidised childcare, among other initiatives.
  5. Share and recognise examples of best practice by creating spaces for organisations to share their experiences and establishing awards to encourage outstanding practices.

Government organisations could:

  1. Follow a gender-transformative approach in government support programmes. This includes setting targets for reaching women-owned businesses through support programmes, including women’s business organisations in the design of dissemination campaigns, and conducting gender-sensitive evaluations.
  2. Support research on gender equality and gender-disaggregated data collection. We cannot address what we do not know. A critical gap exists in gender-, ethnic- and disability-disaggregated data, as well as in understanding gender differences in the adoption of digital technologies in manufacturing. Bridging this gap requires both allocating funding to expand survey samples and supporting new research.
  3. Incentivise gender equality in research and innovation teams by continuing efforts such as Innovate KTN’s guidelines for inclusive design and by including gender equality criteria in research and technology fund allocations.
  4. Adopt a lifelong learning approach in training and education programmes by creating opportunities for women to develop skills at different stages of their lives.
  5. Ensure an enabling environment for improving gender balance in caring responsibilities. This may involve cross-ministerial coordination and collaboration with industry associations to develop and enforce policies that support flexible working, paternity leave, returning to work, and child and adult social-care provision.

The policy brief provides examples of how various types of organisations are implementing initiatives in these areas. These include from a medium-sized business pioneering flexible working in manufacturing, to comprehensive equality and inclusion strategies in a multinational company, and gender-inclusive approaches in digital manufacturing support programmes.

Promoting gender equality not only upholds a fundamental human right but also serves as a catalyst for improved financial and environmental performance, making it imperative to prioritise the increased participation of women in the UK manufacturing sector. The potential economic benefits, as estimated by Make UK, underscore the vital role of gender diversity in closing skills gaps and driving economic growth, potentially adding £7 billion annually to the UK’s gross domestic product.

Finally, while the policy brief provides insights into the dynamics of gender diversity in UK manufacturing, shaped by digital transformation and other contemporary trends, there are still many unknowns that need to be addressed. For instance, we have little understanding of how digitalisation is changing manufacturing workplaces and the challenges women and men face in adapting to and benefiting from these transformations.

Despite increasing commitments to narrowing gender disparities, gender equality remains secondary in importance, particularly in industrial and technology domains. This oversight has resulted in underfunded research and analysis aimed at addressing gender gaps. To pave the way for a more inclusive, innovative, and equitable future in manufacturing, we must collectively tackle these outstanding issues.

Download the full policy brief:  

This work was supported by the UKRI Made Smarter Innovation Challenge and the Economic and Social Research Council via InterAct [Grant Reference ES/W007231/1].

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InterAct Blog

Industrial metaverse for manufacturing systems: hype or future reality?

Our project aims to provide a coherent interdisciplinary summary of established knowledge from academia and practice on the application and potential benefits, barriers, and risks of a metaverse in manufacturing, mainly focusing on bridging technical and social insights.

Metaverse is expected to provide numerous benefits, particularly in production process optimisation, employee induction and collaboration. The most surprising research finding so far is just how varied the definitions of metaverse are. For our study, we define industrial metaverse as” a sensory environment that uses extended reality to blend the physical and digital worlds to transform how businesses design, manufacture and interact with objects”.

The existing industrial cases reveal technological barriers such as immaturity, lack of sufficiently strong communication networks and sustainability concerns. Other cases include cybersecurity risks like cyberattacks and data protection/privacy issues. The social barriers include jurisdictional and legislative difficulties, lack of cooperation between companies necessary to achieve interoperability and the need to change worker and user mindsets. 

Figure 1. Industrial metaverse as a new interface to the products’ manufacturing system

Although the data suggests immersion as a driving force of the metaverse[1], a full immersion can not be achieved without impacting the senses and feelings of a user. For example, in sensory marketing, similar impacts (experience stimuli) are used to trigger purchasing intention (Dewey, 1925; Schmitt, 1999), however, in the physical reality. Hence, we envision a similar trend in the digital world, where an industrial metaverse will extend the numeric and graphical data (such as reports) into coherent immersive experiences that will also affect feelings, Figure 2.

Figure 2. Industrial Metaverse as a combination of senses stimuli

Our conceptualisation efforts aim to prototype an industrial metaverse that activates several senses (sight, sound, temperature, and smell) and test how the extended experience triggers actions.

“Highly promising results are expected for the intersection of resilience and sustainability,” said Nikolai. “For example, based on the sensory marketing research that positions smell as the strongest attractor for purchasing decisions, we aim to virtualise the production conditions with sight, sound, temperature, and smell and enhance experience stimuli in the metaverse. We think it will better inform purchasing choice and support the demand pattern for clean energy, ethical production, and fewer emissions along supply chains.”

After the first results of the systematic literature review, we wish to explore the feasibility of the extended reality to shift decision-making towards more expensive but more sustainable decision-making along the manufacturing value chain[2]. Over the following months, our research aims to exemplify our concept using a scenario based on food manufacturing system for chocolate production. To do so, we will integrate the popular Augmented Reality platform with audio, temperature and smell generator devices to extend the experience for a policy-maker, manufacturer or customer making a hard choice between a cost-efficient vs. sustainable manufacturing system. This prototype will be used as a sensory dashboard for an extended representation of material sources, production conditions, carbon footprint and energy sources to better inform the stakeholder about the impacts of their decision.

“Carbon emission, working conditions, and energy consumption remain underexplored in the real world but visible in the metaverse. Hence, the metaverse can be used to raise awareness about manufacturing systems.”

Yet, It is unclear if being informed on carbon emissions in real-time will impact manufacturers’ use of their machines and shift the regulation imposed by policymakers. For example, would the smell of burning Amazon forests shift a consumer’s decision-making closer to more expensive sustainable purchase better than the printed carbon footprint number on the product package?

Figure 3. Industrial metaverse as a sensualisation of real-time data sharing   

The project has an open innovation philosophy, so we wish to create a discussion space around the metaverse application for manufacturing and are open to collaboration with the InterAct researchers and the industrial community.

To disseminate the findings, we plan to run a public event involving technology providers, industry, academia and stakeholders from the local public administration at the end of 2023.


References

Academic

Dewey, J. (1981). The later works, 1925-1953 (Vol. 3). SIU Press.

Schmitt, B. (1999). Experiential marketing. Journal of marketing management15(1-3), 53-67.

Petit, O., Velasco, C., Wang, Q. J., & Spence, C. (2022). Consumer consciousness in multisensory extended reality. Frontiers in psychology13.

Industrial

https://www.radiantvisionsystems.com/blog/creating-full-sensory-experiences-future-ar/vr/mr/xr

https://www.ericsson.com/en/6g/internet-of-senses

https://www.bitstamp.net/learn/web3/extended-reality-virtual-reality-augmented-reality-and-more/

https://www.designnews.com/augmented-reality/metaverse-will-engage-all-five-senses


[1]64% of industrial cases describe metaverse as a realistic user experience

[2] The team is considering to apply for further funding via the newly launched Impact Booster Competition of Made Smarter Innovation Challenge

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InterAct Blog

How co-working spaces can boost local economies

The routine of commuting five days a week to and from an employer’s office now seems somewhat old fashioned. Flexible and remote working have become much more common – and popular.

One global survey found that 68% of employees prefer flexible working. In the US, when given the option of remote work, 87% of employees take up the offer. It has also been estimated that up to 25% of workers in some of the world’s largest economies could work remotely for three to five days a week without any loss in productivity.

Improvements in digital technology and better broadband connections have made this drastic change possible. COVID then sped up the whole process, with remote working becoming a necessity for many.

Traditionally – and during COVID lockdowns – remote working meant working from home. But research suggests that much of the recent uptake in remote work is occurring in “co-working spaces”, where people from different professions and organisations work side by side.

These spaces provide flexible access to shared workspaces, with a range of facilities such as decent coffee, good wifi, digital printing and postal services. They range from basic to funky in design, some with natural features or social spaces equipped with table tennis and pool tables, boxing bags and PlayStations. Dogs and other pets are often welcome.

Since they first emerged in the US in 2005, co-working spaces have seen significant growth in both urban and rural locations. They have also been set up in tourist hot spots, catering for workers who wish to combine their jobs with travel on “workcations”, while others are designed for specific groups such as female entrepreneurs.

Some are run by large global companies while others are set up by local independent providers. But they are all designed for workers in search of a flexible approach, a decent location and an appealing working environment.

Part of this appeal comes from the social interaction they provide, reducing the isolation of working from home. They may also be located more conveniently than traditional places of work, reducing commute times and helping parents manage childcare commitments.

Commercial collaboration

The main feature of a co-working space is that the people who use it come from different backgrounds and are not employed by a single company. Such a diverse community can open up new opportunities for collaboration and the exchange of ideas – and even the potential for new commercial partnerships.

Indeed, some research suggests that co-working spaces are similar to “industrial clusters”, where groups of businesses in similar sectors are concentrated in a particular location, such as the Square Mile in London, or the area near Silverstone in England nicknamed Motorsport Valley.

Co-working spaces can be good for employers too, broadening their geographical reach. They may be cheaper than traditional office space, and provide a flexible option to scale up or down depending on economic circumstances.

And while most co-working spaces are designed for desk workers, there are an increasing number of manufacturing and engineering companies getting involved. Spaces which provide access to things like CAD software, 3D printers and lathes are particularly useful for small design or artisan businesses.

A role for policy?

This ease of access to tools and technology can encourage start-ups, or promote the re-emergence of small scale manufacturing in “left behind” places. In the US, for example, there has been a political push to promote co-working spaces as seedbeds of entrepreneurship.

In Italy, a similar policy in Rome has received the same kind of encouragement, while Ireland’s government announced plans for investment in 400 co-working hubs in rural areas to create a national network of facilities.

The Organisation for Economic Co-operation and Development (OECD) has also expressed interest in the potential of co-working spaces to boost regional development.

But so far in the UK the role of co-working spaces has largely been absent from any political party’s vision for developing regional economies. Instead, it seems to have been largely left to local authorities and businesses to take the lead.

In Stoke-on-Trent, for example, a new co-working space development has been launched in a partnership between the local government and private sector investment. Elsewhere, Devon County Council coordinates its own network of co-working hubs.

They have understood that the move towards more flexible working is surely here to stay. For many, it provides a sense of freedom and independence in their working lives.

Overall though there seems to be a lack of strategic thinking from the national government on the funding and location of co-working spaces. In tough economic conditions, this may turn out to be a significant missed opportunity.


Mariachiara Barzotto, Senior Lecturer in Management Strategy and Organisation, University of Bath; Felicia Fai, Associate professor in International Business and Innovation, University of Bath, and Phil Tomlinson, Professor of Industrial Strategy, Co-Director Centre for Governance, Regulation and Industrial Strategy (CGR&IS), University of Bath.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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InterAct Blog

Toyota, you and a “human centric” digital manufacturing future

The Interact tagline was carefully crafted when Made Smarter and ESRC stumped up the money to make this network a reality. That tagline being: “pioneering human insight for industry” with the spoken aim to create a “network that aims to bring together economic and social scientists, UK manufacturers, and digital technology providers to address the human issues resulting from the diffusion of new technologies in industry”.

Yes, yes and yes again – this is what drew me to interact in the first place. It makes perfect sense when you think about it; in our factories, to make things, you need to bring machines, materials, and a method of doing it together with people. People are the glue that make the 4Ms work in harmony. And yet, walking the halls of Smart Factory conferences – the exhibitor wares on show are 95% things or data.

IoT, Sensors, robots, cobots, AI and data analytics are all critical, in tandem with people. We need to concurrently invest in skills to get the best out of these innovations, especially if we want a long term functioning society to manage this nascent 4th industrial revolution, without unrest and social upheaval.

Ponder for a second on any investment you make in a manufacturing business. The following are likely to be true:

Somebody has to research the market

Somebody has to talk to vendors

Somebody has to negotiate and buy it

Somebody has to commission it

Somebody has to programme it

Somebody has to maintain it

Somebody has to load and unload it during the shift

Somebody has to change the kit over or update the programme/parameters

Somebody has to respond to it when the Andon goes off

Somebody has to act on that

Somebody has to interpret the data that comes out of sensors

Somebody has to troubleshoot

Somebody has to problem solve and…

…a number of people have to find kaizen to keep you competitive.

‘Somebody’ might be multiple people for each of these activities. What is clear is that ‘Somebody’ needs to considered alongside the physical and data innovation that Industry 4.0 has to offer. InterAct are, comfortingly, working in that space.

This raises an important question about where manufacturers should invest in digital manufacturing. Investment always warrants head scratching as capital dollars/pounds/euros and yen are scarce, but thinking is free. The mantra I’d advise you to adopt underpins the model below. Invest where you SHOULD, not just where you CAN.

This requires pausing, thinking and coming to the CapEx table with a business problem to solve – low productivity or persistent specific quality issues for example. Having said that, the lean start-up principle of creating proof-of-concepts means we can place multiple bets (run trials) on various technologies, as long as we treat them like little experiments to learn whether they’re worth investing in further.

A smart way of thinking about all of this is the Toyota style thinking that I experienced on my last two trips to Japan. They think of it as a numerator and a denominator. The numerator represents the equipment you use to create value that your customers will buy. The aim is to improve the equipment work. The denominator represents the people working in the manufacturing business and asks whether we can improve people’s work.

Within this model, the categories to invest time and resources in are those that:

For the Equipment – “predict problems” or detect “early symptoms” of problems (both of these are likely Safety, Quality or Delivery related)

For the People – “eliminate low value added work” (like walking around checking things at the start of the shift or the admin burden of logging results/performance) or “reduce variation in standard work” (as an example, think 2 setters on opposite shifts changing the same machine from part A to part B, but the first setter takes twice as long)

The real gold to be mined is in the 2 bubbles that serve both. Digital manufacturing done well can “visualise issues” that are hidden to the human eye or our current data harvesting and sensor inputs. Rather nicely, if you listen hard enough to the data, it can identify the next, best kaizen to take you forward.

The idea is this; if you focus on both Equipment and People you’re going to open up a bigger benefit by improving both the numerator and denominator. That sounds very much like competitive advantage to me. As Eddie Jones (yes, the former England Rugby coach) said in his recent book on Leadership “The only reliable advantage we’ve got is to learn faster than the opposition”

InterAct is the best game in town, looking into the future to secure the role of human skill in our bright digital future. Get involved, you can either snooze your way to 2040 and then stand, blinking into the sunlight, complaining about the outcome. Or you can help shape and secure the UK’s place in manufacturing’s coming world order. Interact is moving into an exciting phase in 2023/24 where the research bears practical fruit. There are various ways to get involved, and you can keep up to date with all the latest news and opportunities here.

For more information about Sempai and the support they provide to employers, please click here.

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Resources

Delivering the digital future we want, together

Overview

On Thursday 8th June, InterAct Co-director, Professor Janet Godsell delivered a talk on the progress of the Future of Digital Manufacturing Ecosystems workstream to an audience at the Smart Factory Expo in the NEC, Birmingham.

In her talk, Professor Godsell addressed the need for self-sufficiency in critical production, lessons from the manufacturing past and the work of the Future of Digital Manufacturing Ecosystems team on analysing scenarios for the future.

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Resources

Industrial strategy: a manufacturing ambition

Overview

The UK manufacturing sector is an essential contributor to the country’s economy generating £206bn gross valued added in 2022 a fifth higher than a decade ago. It accounts for around half our exports, two thirds of spending on research and development and accounts for a significant level of business investment. The sector employs around 2.6m highly skilled people across the UK, many of them in areas that need levelling up. In short manufacturing matters to the prosperity and security of the UK.

The sector is now at a critical juncture. Ten years ago Make UK (then EEF) set out its case for an industrial strategy. Since then we have had six plans for growth but now find ourselves without one.

There is broad agreement among stakeholders about what the UK needs for a successful industrial strategy. These can be broadly categorised into five themes, skills; infrastructure; finance; innovation and the business environment. To these can now be added significant shifts in the policy landscape from the post Brexit and pandemic landscape, the transition to net zero, rapidly accelerating technologies spinning out from the fourth industrial revolution and the political imperative to spread growth more evenly across the UK.

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InterAct Blog

Future workforces: advanced manufacturing & Generation Z

Forget some of the negative media hype and concern that you sometimes see from some social commentators and employers about Generation Z (Gen Z). Unlike us Boomers, Generation X and Millennials, Gen Z are the first truly ‘native’ digital generation, more tech savvy, nurtured on constant access to new technologies and more likely to be comfortable in the newly emerging worlds of digital manufacturing[1]

The high digital literacy of Gen Z offers many benefits for advanced manufacturers. They are more multi-skilled and able to execute (simultaneous) work tasks and roles across different digital platforms, while being more readily plugged into virtual and augmented realities[2]. As a workforce, they will be great for advanced manufacturing in the years to come; very likely to tell you that your technology and IT might not be as cutting edge (or confusing) as you thought. If this is not enough, given the right in-work supports – from ‘onboarding’ and beyond – they will allow manufacturers to create better value from problem solving, innovation, and creative roles using their digital toolboxes.

In many ways, the entry of Gen Z to the labour market is ideal for advanced manufacturers adopting new technologies, and their great potential to further change workplace people practices and business models. However, as in all happy(ish) marriages between the needs of employers and younger people’s lifestyle interests and skills, both partners may have some underlying issues that will make an effective relationship based on new technologies difficult to sustain unless they both work at it.

There should be no doubts about the high demand for digital skills in advanced manufacturing. Employers need to understand some key elements of Gen Z thinking and to build this into their recruitment and retention strategies. Ongoing staffing shortages, the seemingly blurring pace of digital and technological change, ‘quiet quitting’ and some issues with workplace upskilling have all helped to accelerate industry demand for digital and multi skilled workforces.

These changes have pitched advanced manufacturers into the ‘talent war’ to attract, retain and develop the most skilled and capable young people. Attracting and keeping the best talent, however, is highly competitive and many industries (including manufacturing) are reporting skill shortages and high levels of unfilled vacancies[3]. Very simply, manufacturers without the right set of people capacities (and practices to support these), digital skillsets, and multi-skilled workforces will struggle to capture and use those advanced technologies to help them compete and innovate.

These labour demand and supply issues pose some interesting questions about how UK manufacturers should be competing for Gen Z talent in terms of job quality. A downside? Well like Millennials they are very values driven and possibly sensitive to your image as an employer on social media. Image matters for the new generation. For advanced manufacturers, one major challenge is the problem with some of the wider UK manufacturing sector. This comes with some powerful historical baggage.

Manufacturing is sometimes be seen by young people in the UK and US as an old-fashioned industry, low paying and male-dominated, offering large numbers of dull, insecure, and dead-end shifts in factory jobs[4]. Forget those images you may have in your head about the emerging SMART factories of the near future, this legacy persists, particularly among the older population segments who remember it and whose opinions may negatively shape their children and grandchildren looking for jobs and careers in today’s labour market. They are not flattering perceptions of a sector looking to recruit ambitious and creative digital talent or even broaden its appeal among older or mid-career workers, or people in under-represented groups such as women and minorities.

On a positive note, these perceptions are very unlikely to match the reality of many or most modern advanced manufacturing settings, particularly in big multinational companies and those who‘ve adopted and transitioned into digital technology. These settings offer (less monotonous) more interesting, exciting, highly technical and financially rewarding work. The recruitment messaging needs to dispel the old legacy of your sector, show the augmented reality, the AI of the bots, the predictive and the multi-purpose data analytics, and whatever metaverse you can conjure.

Apart from showcasing exciting, innovative clean tech, what else should manufacturers be doing to better attract and retain Gen Z talent? There is no shortage of commentary on what Gen Z expect in the workplace, so let’s take three of the more important issues that often feature in wider discussions about them: values, diversity, and flexibility. Helpfully, all of these things connect with each other.

We know that an employer’s image, brand, reputation, prestige, mission, vision and values really matter in recruitment, commitment and retention. Its’ not just about pay, it really isn’t. Values make a big difference in competitive labour markets with restrictions on supply. Potential recruits and employee’s want to know something about your identity and values: how these resonate through your products, people practices, and culture.

Ideally, younger employees want to share in the positive impact and success of your business, be ‘proud’ to work for you and share that in their social media networking and posts. This means that the backstory (and the ‘future-story’) of who you are as an industry, sector and employer is a key part of attracting and keeping the brightest, the capable and the digitally skilled. You can be as sceptical (or ‘boomer’) about this as you like but realising the importance of the ‘image’ and what you stand for, and how you show and tell people your story is something that. For example, big UK-based multinational manufacturers who compete across international markets understand very well. It works.

Your values should set the tone for a whole series of complimentary policies and practices at work that help young people see meaning and purpose in their work. For advanced manufacturers, investing in people, developing their skills and caring about their wellbeing play very well to younger and early career audiences who will still be unsure about their place in the labour market.

A focus on Net Zero and the principles of the circular economy has a strong appeal to the wider social values of many young people keen on environmental messaging and actions around reducing waste and your carbon footprint. Employer values tell people what you care about: whether you look at your workforce as individuals and people; whether you care about their wellbeing and development; and whether you really are asking them to help make ‘useful’ products and have processes that are helping to make a more sustainable world.

Employer values and practices also feed into areas like diversity and being clear about your recruitment messaging. Why is diversity important? Well it isn’t about the numbers of women in your workplace, or those coming through the STEM pipeline. Research shows that gender diversity in manufacturing leads to greater innovation and profitability, and the benefits of having women in leadership positions are even greater. In other words, the implications of diversity (and more representative workforces) seem to be reasonably clear. The more diverse you are as a workforce and the more this is represented in the higher strategic decision making levels of companies, the more you will be likely to be able to harness these different views and experiences, produce better products more geared to different customer segments and better innovate than your competitors.

You can disagree about the need for diversity but the figures tell a different story. Manufacturers need to be much more proactive (and transparent) about equalities, diversity and inclusion at work, particularly when it comes to gaining ‘fair opportunities’ for career progression. Gen Z are more racially and ethnically diverse than previous UK cohorts and there has to be a bigger focus on minorities, and on women.

Only around two-thirds of manufacturing firms currently have an EDI strategy or even an intention to develop one and not surprisingly, minorities only make up 5% of boards and women only 18%[5]. Both groups still largely occupy supporting administrative and clerical roles, or in HR and marketing: far removed from key areas of senior management, making executive decisions and having a strategic influence in their firms. On these figures alone, you would be doing well to describe manufacturing as offering modern, equitable and progressive working environments. For Gen Z talent looking for employers who mirror their personal and social values around racial, ethnic and gender equality, these numbers will make depressing reading.

So how do you address this? At the very least, sense-check or independently audit the recruitment messaging to make sure you are maximising your appeal. In terms of the career progression of women and minorities there are also a few useful ways of addressing some of the internal cultural barriers that they face in moving into senior management roles: mentoring and sponsoring. To some these approaches are probably not as ‘bombproof’ as deciding promotions out with the lads on the golf course, but they are likely to be more effective in helping the business keep good talent.

One popular (post-pandemic) way of addressing the diversity issue concerns giving people greater flexibility at work, through re-designed shift schedules and working from home. Easier said than done for production staff than their non-production co-workers. There are certainly strong hints in the literature that greater flexibility and hybrid working (with some task autonomy) is very well suited to Gen Z workers. Perhaps too suited! Hybrid models bring positive wellbeing benefits for workers, allowing women to balance work and domestic schedules. However, we need to be cautious about visibility at work and that out-of-sight working from home does not translate into out-of-contention workers when it comes to promotions and rewards.

In short, there are sound reasons for believing that Gen Z will be ready-made for advanced manufacturing. To capture the benefits, advanced manufacturers need to understand this audience. They must ensure messaging, imagery and marketing addresses some of the more unhelpful legacy images of their sector, treat their own values and story seriously, and deliver on EDI and flexibility.

Read the first entry in the the ‘future workforces’ series: ‘advanced manufacturing & Generation Z’.


References

[1] Francis, T. & Hoeful, F. (2018) ‘True Gen’: Generation Z and its implications for companies. McKinsey & Company.

[2] Gomez, K., Mawhinney, T. & Betts, K. (2022) Understanding Generation Z in the Workplace. Deloitte US.

[3] For example, The Manufacturer (2022) We need a super solution for fixing manufacturing talent issues (https://www.themanufacturer.com/articles/we-need-a-super-solution-for-fixing-manufacturing-talent-issues/)

[4] For example, Deloitte (2017) A look ahead: how modern manufacturers can create positive perceptions with the US public. (https://www2.deloitte.com/content/dam/Deloitte/us/Documents/manufacturing/us-public-perception-manufacturing-study.pdf)

[5] MAKE UK (2021) Manufacturing Our Recovery Through Inclusion (https://www.makeuk.org/insights/reports/manufacturing-our-recovery-through-inclusion)

Categories
InterAct Blog

Making investments into digitalisation – the manufacturer’s perspective

Digitalisation offers significant opportunities for manufacturers. By leveraging digital technologies and data, manufacturers can generate substantial efficiency gains in their own processes, create new forms of value for their customers, and develop innovative business models. These digitalisation opportunities are critical to address the productivity and sustainability demands the manufacturing industry is facing.

Although the range of opportunities digitalisation offers to the manufacturing industry is widely recognized, it is of concern that only 35% of surveyed firms have adopted digitalisation solutions at scale[1]. One of the root causes of the lack of adoption in the UK is the lack of investment[2]. According to the Manufacturing Digital Productivity Report from iBASEt[3], 94% of UK manufacturers believe their industry has already fallen behind the US because of a lack of investment into digitalisation, and more than half of UK manufacturers are losing sales as a result. It is even more worrying that 93% of respondents expect that this lack of investment into digitalisation will lead to many UK manufacturers going out of business in the next decade.

To help manufacturers invest effectively in digitalisation, it is important to understand the range of challenges manufacturers commonly face. Only then can the appropriate solutions be identified and put in place. Aston University used a systematic review method to study the challenges for manufacturers and identify critical questions. The results are summarised in Table 1 and discussed below.

Digitalisation goalsThe lack of agreement on the goals of digitalisation encumbers the investment process.
The lack of ambitions in the goals of digitalisation limits the leaders’ ability to justify significant investments.
Investment processDigitalisation integrates a wide scope of investment domains which makes it difficult to apply established processes to assess and prioritise investments. 
The metrics used to evaluate business cases for investment do not relate to the opportunities that are particular to digitalisation.
Digital technology attributesThe high cost of digitalisation and the high uncertainty of return make it difficult to justify investments.
The rapid innovation (and obsolescence) of digital technology acts as a discouragement to making substantial investments.
People and their expertiseThe lack of expertise on acquiring external funding for digitalisation creates an investment barrier.
The lack of senior leaders with digitalisation expertise hampers investments into digitalisation.
Organisational cultureThe difficulty of accepting investment uncertainties inhibits investments into digitalisation.
The lack of openness and trust creates barriers to making effective investments into digitalisation.
Business networkThe lack of digital readiness of the wider network limits investments into digitalisation.
The lack of experienced or relevant finance partners reduces the opportunities for making investments into digitalisation.
Table 1. Challenges for manufacturers investing in digitalisation
Digitalisation goals

In manufacturing, digitalisation affects a wide range of stakeholders and they all feed into the development of the goals. The lack of a specific and widely agreed goal is a critical barrier to making investments into digitalisation.

Digitalisation offers manufacturers opportunities to significantly change how they operate, what kind of relationship they have with their customers, what products or services they offer and who they offer these to. However, many manufacturers restrict their goals to incremental changes and, therefore, struggle to justify making the necessary investments.

Investment process

Digitalisation cuts across established investment categories as it involves aspects of R&D, employee training, and education, as well as the acquisition and implementation of technology solutions. The multi-dimensional nature of digitalisation challenges the traditional investment processes of manufacturers.

Manufacturers traditionally rely on internal rates of return or net present values to justify their investment decisions, and these are not well suited to the possibility of dynamically adjusting an investment after it has been initiated. With digitalisation opening future and potentially unknown opportunities, metrics are required that reflect the flexibility to adjust an investment, change a technology or even abandon it.

Digital technology attributes

The research identified the high costs of required technologies as a major reason that manufacturers do not carry out investments into digitalisation. The cost of technology is particularly high to early adopters, before economies of scale are achieved. Furthermore, while digital solutions are highly scalable, the returns on investments are limited if scale is not achieved.

The pace at which digital technologies develop is unprecedented. Any technology manufacturers choose could become outdated rapidly and require updating, which increases costs. Manufacturers may, therefore, decide to wait for the next digital technology generation to become available or for further standards to emerge before making investments.

People and their expertise

To make significant investments requires manufacturers to raise external finance; but manufacturers often lack the expertise to raise external finance for investments into digitalisation, which significantly differs from raising finance for investments into capital equipment: it requires different funders, business case details and preparations.

Also, decisions on investments in production machinery are often made at the plant level, and are aligned with responsibilities for performance and quality. As digitalisation affects the direction of manufacturers, with implications for their customers and wider networks, identifying the right locus of decision-making is critical for making effective investments. It requires a senior leader with the authority and expertise to make such wide-reaching decisions.

Organisational culture

Creating value with digital technologies requires product and process experimentation following test-learn-tweak cycles. Organisations need to develop a ‘tolerance for uncertainty’ to make effective investment decisions within this context. For manufacturers with limited R&D activities, dealing with these uncertainties is particularly difficult.

Although digitalisation will require changes in organisational roles and processes, the creativity and imagination of staff members across the organisation need to be drawn on to capture the opportunities presented. It is critical to ensure that digitalisation is not perceived as a cost-cutting exercise aiming to create redundancies to ensure the widespread support and effectiveness of investments.

Business network

It is not only the manufacturer’s own investment into digitalisation but also that of their customer and wider network that is critical to making an effective business case. Ultimately, value is co-created by the customer and the wider network, and if these parties do not make investments into digitalisation themselves then the manufacturer’s chances of deriving a return from their investments are reduced.

Making investments into digitalisation also puts a focus on the external finance partner as a member of the network. Finance partners are often overlooked in industrial value networks, but in a digitalisation context their role is critical. This is because these partners are not just financing a machine but also a business process or business development, which requires a much closer relationship.

Making effective investments into digitalisation is a critical challenge for manufacturers. These investments not only determine the success of current digitalisation initiatives but also affect the viability of future digitalisation journeys. It is today’s investments into digitalisation that enable the future competitiveness of the manufacturing industry. Manufacturers need to rethink their established investment processes and organisational practices as many of them stand in the way of making effective investment decisions into digitalisation.


References

[1] https://stories.ability.abb.com/better-decisions

[2] https://www.makeuk.org/-/media/files/insights/reports/infor-make-uk-innovation-monitor-report-final.pdf

[3] https://info.ibaset.com/hubfs/ibase_PDM_090522.pdf