Tag: people

More than just a desk: Can co-working spaces make labour markets more inclusive?

Post author By Will Blackshaw
Post date 14 April 2024

This article was originally published on the OECD COGITO blog

Mariachiara Barzotto, Felicia Fai, Philip Tomlinson (University of Bath), Mattia Corbetta (OECD) and Wessel Vermeulen (OECD Trento Centre)

Since the pandemic, co-working spaces have exploded in popularity. The number of people working in these spaces worldwide is predicted to double in 2024, relative to 2021, reaching 5 million users. They offer an accessible, flexible mode of working that appeals to professionals, leading policy makers to look for ways to harness their potential to drive growth. But can they also have a role in making growth more inclusive?

More than just a desk

Co-working spaces (CWs) come in various forms. The physical spaces range from adaptable layouts in industrial settings, including converted warehouses and historic buildings, to specialised studios tailored for comfort. They can be for-profit companies and non-profits, and many are supported by local governments or regional development agencies.

Public support can be directed to the owners of a co-working space. For instance, local governments have provided financial support to run a co-working space or incentives for the creation of co-working spaces in unused public buildings. In other cases, the use of co-working spaces can be encouraged, for instance through the provision of vouchers to freelancers, self-employed workers and businesses.

Co-working spaces offer cost-effective solutions for individual users through shared infrastructure. Moreover, they foster a diverse in-house community for start-ups, entrepreneurs, freelancers and companies. Firms of all sizes increasingly use co-working spaces to allow their employees to work away from headquarters, resulting in a trend where office workers now live further from their jobs than they did before the pandemic.

As a hotbed of new activities, from fostering entrepreneurship to networking among workers from different companies, co-working spaces may provide a boost to local economies. For instance, the Ludgate Hub in County Cork, Ireland, can point having created over 300 new jobs in the region. However, there are more ways in which co-working spaces can benefit their communities.

How co-working spaces can make local labour markets a little more inclusive

Many co-working spacess have become vibrant community hubs, closely integrated with their local environments. A 2019 study on co-working spaces in Italy reported that three-quarters of the surveyed coworkers noted a beneficial impact on the urban and local context. Due to their connections with local communities, evidence is also mounting that co-working spaces can support those facing challenges in the labour market in at least three ways.

First, by providing a convenient solution for workers with family or caring responsibilities. A national panel survey of 2 500 working parents conducted by Harvard Business Review revealed that “nearly 20% of working parents had to leave work or reduce their work hours solely due to a lack of childcare. Only 30% of all working parents had any form of back-up childcare, and there were significant disparities between low and high-income households”. Some co-working spaces, like The Tribe in Devon, UK, tailor their support and community building to focus on the needs of women – especially working mothers and carers. Others, like Coworking Toddler in Hannover and Berlin, Germany, take a step further by providing workplaces that integrate professional settings with childcare, enabling parents to concentrate on their work while their children are cared for in an adjacent daycare facility.

Second, by providing a space for more experienced workers to share their knowledge with individuals Not in Education, Employment or Training (NEETs) and other vulnerable groups. Co-working spaces have been actively creating opportunities for young artisans to work alongside experienced professionals, some retired, who are eager to pass on their manufacturing expertise. For instance, Fablab in Verona, Italy, and Center-Rog in Ljubljana, Slovenia, provide an entry point for people of all age groups to learn new skills, with trainings offered ranging from 3D-printing to food preparation.

Third, by supporting the attraction and retention of high-skilled workers. Co-working spaces can contribute to the retention of local workers by providing them an option to combine remote work with occasional office attendance. This is particularly critical in rural areas, as it allows such places to retain and attract high-skilled workers, for instance, in the Ems-Achse, a group of mostly rural districts in north-west Germany. However, co-working spaces also provide these high-skilled remote workers with a vital connection to the local community, through which they can share knowledge and inspire others.

Supporting innovative initiatives

In short, co-working spaces can provide communities with valuable new hubs that can connect workers, helping share knowledge, skills, and opportunities. This can help regions address pressing labour shortages and skills gaps while supporting vulnerable workers into new opportunities. Many local governments and employment agencies are therefore finding creative ways to support co-working spaces as part of a broader strategy to build thriving communities.

“In my experience, my coworking community helps more with mental health balance for my coworkers – as most come to my space for the social links that are created here. The networking aspect which stems from this means that most of my coworkers have used services offered by other coworkers (coaching, communications services, building renovation …) or collaborated with other coworkers on projects (an architect with an interior designer, two coaches on a new service offering…).” 
Antonia Mahon, Founder of The Hub in Sèvres, France

Tags digital, diversity, inclusive, people

News

InterAct ‘Future of Work’ team publishes new report on perceptions of manufacturing

Post author By Will Blackshaw
Post date 5 April 2024

The InterAct ‘Future of Work’ team consisting of Dr. Robert Stewart, Professor Jill MacBryde, Professor Colin Lindsay and Carolina Marin Cadavid (University of Strathclyde) have published a new report drawing from their 2023 survey of UK public perceptions of manufacturing. ‘Making Things Work’ – Perceptions of Manufacturing is an insightful examination of the survey findings that looks at issues such as:

Whether people still value (and how positive they feel about) manufacturing in the post-industrial economy, and their awareness of manufacturing in the media
What people associate with manufacturing work and jobs, and what qualities they are looking for in jobs that need to be reflected in job offers to attract talent
The perceived quality of manufacturing jobs for those currently working in (or familiar with) the sector and whether people would encourage others to enter the sector
How new manufacturing technologies are likely to change future jobs and careers in manufacturing
How can the sector best attract emerging young and ‘untapped’ talent

Discussing the report findings, Dr. Robert Stewart said: “In the ‘war for talent’ perceptions matter because they provide a snapshot of public opinion about the attraction of the sector and working in manufacturing. They may not measure up against ‘reality’, they may be ‘misinformed’ but ultimately this matters more to many of the people we interviewed than employers and industry stakeholders.

However, if you are wondering how people in the UK look at the sector, or how employers should be best positioned to attract people into manufacturing, ignore them at your peril.

Our results throw up some surprising and interesting findings that we hope will offer insight to, and spark further investigation from, academics, employers, industry stakeholders and UK policy makers.”

access the full report

Tags future of manufacturing, human, manufacturing, people, perception, technology

InterAct Blog

‘Making Things Work’ – Perceptions of Manufacturing

Post author By Will Blackshaw
Post date 5 April 2024

Robert Stewart, Jill MacBryde, Colin Lindsay, Carolina Marin Cadavid (University of Strathclyde) & Will Blackshaw (InterAct Network)

The InterAct Network ‘Future of Work’ team has recently completed analysis of a survey of over 2000 people drawn from across the UK to provide insights into their perceptions of the manufacturing sector and jobs.

We hear much about the ongoing ‘war for talent’ in manufacturing and concerns that the older industrial legacy of manufacturing makes it less attractive to jobseekers. In this sense, the emergence of new technologies present both a challenge and an opportunity for employers to positively reshape jobs, careers, and address negative sector imagery through better job quality. Improving job quality in the post-Covid labour market should help manufacturers better compete for emerging Gen Z talent and extend their reach into under-represented groups such as women and minorities.

In the ‘war for talent’ perceptions matter because they provide a snapshot of public opinion about the attraction of working in manufacturing for different groups. They may not measure up against ‘reality’, they may be ‘misinformed’ but ultimately this may not matter to many in our sample. However, if you are looking to attract people into your sector, ignore them at your peril.

Our results confirmed some of the usual suspects but also threw up some surprising and interesting findings that we hope will be useful to employers and industry stakeholders.

People still value manufacturing but visibility is lacking

People still attach a high value to the manufacturing sector, describing it as ‘essential’ for the supply of goods, innovation, prosperity, industrial reputation, living standards, national security, and as a source of local jobs. While most feel positive about manufacturing as an important part of the UK economy, our study identified a weakness in terms of the sectors wider media reach and visibility: less than a third said they saw anything about manufacturing over the past year.

Images of manufacturing work are putting people off

Manufacturing is seen as creative blue-collar work with (on the balance of opinion) poor pay for inflexibile, low status jobs in an old-fashioned sector. On a positive note, of course, manufacturing does mean different things to different people. Gen Z plug into the creative and innovative side of the sector, think pay and security are more likely to be good. The problem for them (and women) is they mainly associate work in the sector with ‘boring old industry’ and think that young people are less aware of digital careers in manufacturing. This latter finding is similar to those more familiar with manufacturing work (workers) but they think of the sector as modern with very reasonable amounts of quality in jobs. One of the questions, this raises for us is how does the sector translate some of these positive insider images (creative purposeful work with career opportunities) to a wider ‘uninformed’ audience? Rightly or wrongly, nearly a fifth of our sample associate manufacturing with poorly paid work.

Does job quality matter in manufacturing?

The short answer is that job quality (whether we express that in terms of ‘good jobs’ or ‘fair work’) tells us what people are looking for in work, including manufacturing. Good job quality is essential for attracting new talent and retaining skilled workers. In our sample, quality is largely driven by pay, wellbeing and flexibility, a desire for clean and safe working environments, contractual security and stability, and employee voice. Gen Z have a strong desire for ‘employee voice’ (where their opinions are heard and valued), whilst women have a strong preference for employers offering wellbeing and flexibility practices.

The good news? Job quality for those people in the sample who currently work in manufacturing looks reasonably satisfactory. Over three-fifths of workers identify manufacturing work as purposeful, delivering reasonable levels of contractual stability, career development, EDI, and safe work. Interestingly, this still means that a significant number of workers don’t rate manufacturing jobs as purposeful and, also jobs appear to be slightly ‘weaker’ on pay, wellbeing (and flexibility), and employee voice. There are some good messages on job quality to sell the sector to ‘outsiders’ but more work to be done in reaching, telling, and convincing people, about the benefits and upsides of working in UK manufacturing.

The digital future looks bright but hold back on the shades

Most people think that tomorrow’s manufacturing jobs will be more advanced and hi-tech wit less environmental waste. Although people think that increased leadership diversity will fuel more innovation, over a third are sceptical about whether there really will be more representation from women and minorities in the future.

People have concerns about the destruction of jobs in manufacturing

We hear plenty about people using new technology (especially AI and robotics) to autopilot or co-pilot work and how new manufacturing technologies will continue to replace the ‘dull, dirty and repetitive’ manual tasks. In practice, the technological future will likely be the same old melting pot mix of greater creativity, augmentation, and job destruction. On a positive note, most people think that new technologies will augment (and co-pilot) tasks and people’s skills – upskilling not downskilling – and make jobs more interesting and rewarding for workers. Less reassuring is that just over a quarter think that they will have a destructive impact on the numbers of jobs in the sector. The link between new technologies and their impacts on jobs is a divisive and uncertain issue, with potentially negative implications for attracting talent, workers job stability and security that must be addressed by businesses. It is not surprising that those in the lowest socio-economic groups (those most at risk from job elimination) think more negatively about the impact of new technologies in future manufacturing.

Attracting future talent means more good people practice

Gen Z are the most optimistic about manufacturing jobs of the future. To harness that optimism how should employers’ best harness that potential and attract more digital talent into the sector, particularly from digitally ‘native’ younger generations and from groups such as women and minorities? The largest positive factor for attracting young digital talent and women concerns the promotion of wellbeing and flexibility practices. Young people are perceived as less ‘threatened’ by digital technologies, linked with greater innovation potential but thought to be less aware of digital careers in manufacturing workspaces. There is also a recognition that manufacturing employers may need to refresh their practices to attract more women and minorities into jobs. Working practices and environments need to adapt to become more inclusive.

What does it all mean?

There are some key messages for employers and industry stakeholders from our survey:

Keep talking up the value of your sector, people know you are essential and valuable, but the media reach and messaging of the sector isn’t reflecting that effectively.
Legacy images of old-fashioned manufacturing work impact negatively on how people look at jobs and careers in the sector. Although job quality is reasonable for many manufacturing workers, more needs to be done selling this message outside the sector to hard-to-reach groups such as women and minorities.
People anticipate that new technologies will improve the quality of future manufacturing jobs but have concerns about job destruction and its likely impact on opportunities and job security.
Going forward, attracting new talent will mean employers making greater investments in positive people practices in areas such as well-being, flexible working and inclusive workspaces.

Access the full report and survey infographics

Tags future of manufacturing, human, manufacturing, people, perceptions

InterAct Blog

Workshop insights: International Perceptions and Megatrends of Manufacturing

Post author By Will Blackshaw
Post date 25 January 2024

Dr. Chloe Billing (University of Birmingham)

I recently attended a workshop on international perceptions and megatrends in manufacturing. Hosted by Aston Business School, it featured various experts and practitioners sharing their insights on the current manufacturing landscape and the strategies required for its positive future. The research team (Dr Guendalina Anzolin, Dr Jennifer Castañeda–Navarrete, Dr Dalila Ribaudo and Yanan Wang) included researchers and practitioners from Aston Business School and the Institute for Manufacturing, University of Cambridge. The research is funded by InterAct, a network led by the Economic and Social Research Council and Made Smarter UK.

Initial findings from the research

During the event, the project team shared some initial findings from their research. This has involved a systematic review and expert validation, with a specific focus on how manufacturing is discussed in contexts where digital technologies have been adopted, and widely addressed at the policy level. The analysis encompasses the following countries: Canada, Germany, Korea, Singapore, Switzerland, the United Kingdom and the United States.

The results emphasised the different connotations manufacturing holds for various demographics and how manufacturing, ranging from robotics to engineering systems, varies in definition based on individual perspectives. There is an observed dichotomy in public perception of the sector, ranging from antiquated views of dirty factories to a modern, automated image. Consequently, while the industry still captures public interest and is deemed essential, there are disparities between generations in understanding its significance.

Furthermore, the research has found familiarity with the sector positively influences opinions, indicating a gap between the familiar and unfamiliar regarding job quality perceptions. The discussion also emphasised the shift of countries from manufacturing to services and explored the importance of a robust manufacturing base for sustainable growth. Gender dimensions and the impact of COVID-19 perceptions on the industry’s role in innovation were also explored.

External speakers

The external speakers included Professor Fumi Kitagawa (City-REDI), Ollie Burrows (West Midlands Growth Company), Stewart McKinlay (National Manufacturing Institute Scotland), and Alain Dilworth (Made Smarter UK) shared initiatives and challenges faced in different regions. From the UK’s creation of the ‘Catapult’ technology and innovation centres focusing on manufacturing-related R&D and emerging technologies, modelled on the German Fraunhofer Institutes, to regional strategies focusing on net-zero, automotive innovation, and the intersection of technology with manufacturing, various initiatives are driving growth and sustainability.

Insights

Insights highlighted a stark disparity between perception and reality, with challenges like labour shortages, health and safety concerns, and the need for upskilling the workforce. Additionally, a Senior Policy Manager at Make UK, highlighted upcoming narratives for the manufacturing sector, especially in the context of elections and economic resilience. Emphasizing net-zero goals and a push to increase manufacturing’s GDP contribution. There was consensus that an overarching industrial strategy is needed focusing on skills, supply chains, and technological advancements.

The workshop offered a comprehensive view of global manufacturing perceptions, challenges, and the need for a strategic shift in how we perceive and position the sector. Addressing misconceptions, advocating for skills development, and aligning policy with industrial strategies emerged as critical themes for the future of manufacturing. As industries navigate an ever-evolving landscape, bridging the gap between perception and reality will be pivotal for sustained growth and innovation in manufacturing worldwide.

find out more and read the international perceptions of manufacturing report

This blog was written by Dr Chloe Billing, Research Fellow, City-REDI / WMREDI, University of Birmingham and originally published online by the University of Birmingham.

Tags digital, manufacturing, people, research, transformation

InterAct Blog

Rethinking manufacturing: It is everything, everywhere, all at once

Post author By Will Blackshaw
Post date 2 January 2024

Dr. Guendalina Anzolin (IfM, University of Cambridge), Dr. Jennifer Castañeda–Navarrete (IfM, University of Cambridge) and Dr. Dalila Ribaudo (Aston University)

In a world where perceptions shape industries and policies, understanding the narrative surrounding manufacturing is crucial. InterAct has recently published a report which analyses the perceptions of manufacturing in the United Kingdom and compares it with six other countries.

The report “How to make manufacturing charming again? It is everything, everywhere, all at once”, authored by researchers from Aston University and the University of Cambridge, examines the factors that influence these perceptions and tracks how the UK public’s perception has evolved over time.

The aim of the report is to support InterAct research on the future of manufacturing by providing insights into attitudes to manufacturing and industrial strategies, and how manufacturing is discussed in other countries, particularly where digital technologies have been adopted.

Public perceptions of manufacturing across countries and over time

Although governments remain hesitant to explicitly champion “industrial policy”, the renewed commitment to manufacturing, as evidenced in the UK’s Advanced Manufacturing Plan, underscores its pivotal role in national economies which is increasingly acknowledged by policymakers.

The multi-country review, encompassing the UK, Canada, Germany, Singapore, South Korea, Switzerland, and the US, revealed more positive perceptions of manufacturing in Germany and the US compared to the UK. However, perceptions within the UK have shown improvement. In 2001, the British public believed that the country could thrive without manufacturing. In contrast, by 2023, 93% of the public believe that the manufacturing industry is essential to economic growth and resilience.

Across countries, including the UK, a consistent trend persists; younger people exhibit the least interest in pursuing careers in manufacturing. The prevailing perception, widely held among teenagers and young adults, is that the industry is predominantly male and lacking diversity compared to other sectors. Additionally, manufacturing is perceived as being poorly paid, repetitive, and not requiring high-skilled labour. These misconceptions pose significant challenges in attracting new talent to consider the manufacturing sector as a viable and rewarding career path.

Understanding the policy and perception nexus

Industrial and innovation policies play a significant role in shaping public perceptions, which can sometimes differ from reality. Terms like “advanced manufacturing” increasingly highlight the high-tech nature of the industry. National strategies also underscore manufacturing’s role in economic growth, innovation, and regional development.

Women tend to be underrepresented in manufacturing, especially in high-tech industries. For instance, in the UK, women account for 26% of the manufacturing workforce, and their representation is even lower in high-tech sectors such as automotive and aerospace. However, gender disparities within the sector remain largely unaddressed across policies, reflecting a notable blind spot.

Megatrends reshaping manufacturing

Megatrends reshaping manufacturing, such as environmental sustainability and digitalisation, persist as top priorities in industrial and innovation strategies. The interrelation of such megatrends is also becoming an area of interest in policy making. In addition, the impacts of the COVID-19 pandemic and geopolitical tensions have led to an increased emphasis on resilience, national security, value chain reconfiguration, and technological sovereignty.

These shifts in priorities and the continued focus on digitalisation and environmental sustainability have broadened the scope of activities and value chain segments within manufacturing. Notably, there is a growing emphasis on areas such as design and recycling, and the blurring boundaries between manufacturing and services.

Addressing challenges and charting a new path

This latest InterAct report highlights the evolving perception of manufacturing, emphasising the intrinsic link between policy and public perspectives. It highlights manufacturing’s multifaceted role in economic growth, innovation, and social inclusion, while also indicating pathways for improvement.

The report provides four recommendations in moving forward:

Systematic collection of data (yearly or every 2 years) about how the public perceives manufacturing and the role of the digital and green transformations in shaping perceptions.
Leveraging the manufacturing observatory, outlined in the UK Advanced Manufacturing Plan, to constantly monitor policy developments across different contexts. This includes how manufacturing and related terminologies are defined and portrayed.
Setting measurable targets and initiatives aimed at enhancing diversity in manufacturing.
Providing education and career information about manufacturing from the early stages.

Access the full policy brief

Tags digitalisation, future of manufacturing, human, manufacturing, people, technology

Report Resources

Perceptions of Manufacturing: How to make manufacturing charming again?

Post author By Will Blackshaw
Post date 19 December 2023

Overview

Watch a short explainer video about the importance of sector perception to the future of manufacturing

This report presents insights into how manufacturing is perceived, the factors shaping this perception, and how this perception has evolved in the last decade. The findings draw upon a systematic review of academic, grey and policy literature across seven countries: the United Kingdom (the UK), Canada, Germany, Singapore, South Korea, Switzerland and the United States (the US).

The report is the main output of the InterAct-funded project “How to make manufacturing charming again? It is everything, everywhere, all at once”. The aim of the report is to support InterAct research on the future of manufacturing on an international scale by providing insights into attitudes to manufacturing and industrial strategies, and how manufacturing is discussed in other countries, particularly where digital technologies have been adopted.

This research was conducted by Dr. Guendalina Anzolin (IfM, University of Cambridge), Dr. Jennifer Castañeda–Navarrete (IfM, University of Cambridge) and Dr. Dalila Ribaudo (Aston University). This work was supported by the UKRI Made Smarter Innovation Challenge and the Economic and Social Research Council via InterAct [Grant Reference ES/W007231/1].

For further discussions or potential collaborations, please contact Jennifer Castañeda–Navarrete or Dalila Ribaudo.

Download “Report - UK and international perceptions of manufacturing”

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Watch project researchers Guendalina Anzolin and Jennifer Castañeda–Navarrete discuss their findings in this webinar hosted by IfM Cambridge

Tags digital, digitalisation, human, manufacturing, people

Report Resources

The potential of coworking spaces to contribute to geographically distributed manufacturing activity and regional levelling up in the UK

Post author By Will Blackshaw
Post date 17 October 2023

Overview

Working from home, or telework, has been rising in the past 20 years, but large-scale adoption of this practice was never really embraced by the majority of UK employers. In March 2020, the COVID-19 pandemic ‘flicked a switch’ overnight, and all workers who were able to work remotely were compelled and facilitated to do so, through digital technologies.

Whilst many people who worked from home during the pandemic, many others found themselves with a lack of appropriate workspace, or experienced a sense of social isolation. As the pandemic subdued, patterns of work have evolved into more complex patterns of hybrid working.

The benefits and disadvantages of working remotely remain in this dichotomy of place – home or the office – yet new workspaces, such as coworking spaces (CWSs) offer a third option. Indeed, the growth of coworking spaces has grown significantly across the world since the pandemic, not only in cities, but also in the suburbs, towns and rural villages.

Other countries (across Europe and the USA) have recognised the potential of CWSs, to help deliver economic growth and develop places beyond their core cities. They have begun to develop explicit policies to support remote working from these places. However, there is a noticeable absence of this type of discussion in UK policy and the question is, why? Are they not popular in such areas of the UK, are they different to city-based CWSs, in what ways? What are the implications for the areas they are located in?

Our pilot study of CWSs in a number of provincial areas in England examined what CWSs in these areas look like, what they do, what are their governance structures and the potential they hold for raising entrepreneurship and business growth beyond core-cities. We interviewed owners, managers and users of CWSs; Chambers of Commerce, local councils, local enterprise partnerships. We made observations of a variety of CWSs types, business models and identified the range of their activities they undertook to support their local areas. We listened to how they were faring, their relationships with each other and other local bodies. Our findings are summarised in two reports. Whilst designed to sit as separate briefs, there is complementary in what they cover, and benefit from being read together.

The first report “The rapid rise of rural co-working in England: sharing experiences for mutual learning” is a briefing for industry. It identifies the activities undertaken across a range of CWSs and collates them to provide insights and suggestions to other CWS owners and managers about the best practices we observed, so that these might be considered by those who do not currently adopt them and strengthen the role of their CWS to its local economy further.

The second report “The potential of coworking spaces to stimulate local growth outside of major cities” is a briefing to local and national policymakers. It identifies more specifically, the contribution CWSs can make to various levels of community: the community within the CWS, the local business community around it, and the wider social community in which they reside. It also identifies areas in which the government could offer more support. The potential value CWSs bring to each level of community means they deserve to have greater attention from local and national policymakers as they grapple with how to stimulate local growth and prosperity across the UK.

This research was conducted by Dr. Felicia M Fai, Dr. Mariachiara Barzotto and Professor Phil Tomlinson (University of Bath). This work was supported by the UKRI Made Smarter Innovation Challenge and the Economic and Social Research Council via InterAct [Grant Reference ES/W007231/1].

For further discussions or potential applications/collaborations, please contact Felicia Fai.

Download “Report - The rapid rise of rural coworking in England: sharing experiences for mutual learning”

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Download “Report - The potential of coworking Spaces to stimulate local growth outside of major cities”

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Tags coworking, digital, human, manufacturing, people, research

Conference Resources

InterAct Conference 2023

Post author By Will Blackshaw
Post date 12 October 2023

As we embark on the next stage of our industrial evolution, digitalisation will shape the future of our economy, manufacturing ecosystem, and workplace. Digital technologies can enable us to create the future we want and move beyond consumption driven economic growth.

Our challenge is to create a digital manufacturing future that meets our net-zero ambitions, whilst being resilient and productive. Thus, ensuring that everyone has the things that they need, at a price that they can afford, without damaging the environment or society.

To create the digital manufacturing future we want, we first need to know how that can be achieved, we need to explore the possible and work together to realise these goals. In order to combine our expertise from the broadest range of perspectives around this common goal, we need to InterAct.

How did the InterAct conference benefit attendees?

Gaining actionable human insights into the future manufacturing environment.
Networking and building relationships with cross-sector experts interested in creating a positive, forward-thinking vision for UK industry.
Building narrative development skills to enhance the reach of messaging in the digital environment.
The opportunity to take part in a collaborative workshop on the theme ‘How do we create the digital manufacturing futures we want to see, together’.
Engagement with a panel of highly regarded speakers from the world of manufacturing, policy, and academia during an interactive Q&A session.

Speakers

We were delighted to welcome a roster of world-leading speakers, who shared unique insights and perspectives on their areas of expertise in relation to the theme of ‘Creating the digital manufacturing future we want’.

Our speakers were drawn from a wide range of backgrounds across industry, policy, think-tanks, and academia. Together they represent a diverse collection of voices that we want to draw into the wider conversation about what it will take to build a future that delivers for everyone.

watch the recordings of all conference talks

Download “InterAct Conference sketches”

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Peter Cheese

Keynote Speaker

Chief Executive – Chartered Institute of Personnel and Development (CIPD)

Peter is the CEO of the CIPD, the professional body for HR and People Development. Since January 2019, he has been co-chair of The Flexible Working Task Force, a partnership across government departments, business groups, trade unions and charities, to increase the uptake of flexible working. He is also Chair of Engage for Success and the What Works Centre for Wellbeing.

Peter writes and speaks widely on the development of HR, the future of work, and the key issues of leadership, culture and organisation, people and skills. In 2021, his second book ‘The New World of Work’ was published, exploring the many factors shaping work, workplaces, workforces and our working lives, and the principles around which we can build a future that is good for people, for business and for societies.

Prior to joining the CIPD in 2012 Peter was Chair of the Institute of Leadership and Management, an Executive Fellow at London Business School, and held a number of Board level roles. He had a long career in consulting at Accenture working with organisations around the world, and in his last seven years there was Global Managing Director for the firm’s human capital and organisation consulting practice.

He is a Fellow of the CIPD, a Fellow of AHRI (the Australian HR Institute), the Royal Society of Arts, and the Academy of Social Sciences. He’s also a Companion of the Institute of Leadership and Management, the Chartered Management Institute, and the British Academy of Management. He holds honorary doctorates from Bath University, Kingston University and Birmingham City University, and is a Visiting Professor at Aston University.

Ben Armstrong

Keynote Speaker

Executive Director – Massachusetts Institute of Technology (MIT) – Industrial Performance Center

Ben Armstrong is the executive director and a research scientist at MIT’s Industrial Performance Center, where he co-leads the Work of the Future initiative. His research and teaching examine how workers, firms, and regions adapt to technological change. His current projects include a working group on generative AI and its impact on work, as well as a book on American manufacturing competitiveness. He received his PhD from MIT and formerly worked at Google Inc.

David Rea

Speaker – Future of the Economy

Chief Economist – JLL

David is Chief Economist EMEA at JLL, one of the world’s largest commercial real estate services companies. At JLL, David advises the firm’s leadership and its clients on how the economy is evolving and the impact it will have on real estate. Prior to JLL, David spent six years as Chief Economist at Jaguar Land Rover and also led the company’s work to prepare for Brexit. He has previously held other economist positions at Capital Economics, RBS, and the Bank of Sierra Leone.

Professor Vania Sena

Speaker – Future of the Economy

InterAct Network – Future of the Economy: Principal Investigator
Chair in Entrepreneurship and Enterprise – University of Sheffield

Professor Sena’s first degree was awarded with laude by the University of Naples, Federico II, Naples, Italy; her postgraduate studies in Economics were carried out at the University of York, UK, where she was awarded both the MSc and the DPhil in Economics.

Her research focuses mainly on productivity growth, both at the micro and macro level with an emphasis on innovation, human capital and intellectual property. Her most recent research looks at the relationship among innovation activities,trade secrets and total factor productivity. She is a member of the Operational Society General Council and Board. She has been a visiting fellow at Harvard University, MA and at Rutgers University, NJ.

Vania is leading the InterAct workstream ‘The Future of the Economy’, which is examining the impact that the uptake of industrial digital technology in manufacturing will have on the wider economy and the implications of of this.

Dr. Adrienne Houston

Speaker – Future of Work

Company Director – Eurovacuum

Dr Adrienne Houston is Company Director at Eurovacuum Products Ltd. She is a Mechanical Engineering specialising in high vacuum and low pressure compressor systems and vacuum evaporator for the biogas, chemical and pharmaceutical industries.

To complement her professional work, Adrienne is a keen promoter and champion of women in engineering, diversity and inclusion. In 2019 she was appointed by the Royal Academy of Engineering for the role of Diversity and Inclusion Visiting Professor at the University of Birmingham. She is a board member at the Research, Information and Knowledge committee at the Engineering Professors Council and Honorary Visiting Design Professor at the School of Engineering, University of Leicester.

Professor Jillian MacBryde

Speaker – Future of Work

InterAct Network Co-director
Professor of Innovation and Operations Management – University of Strathclyde

Jill MacBryde is Professor of Innovation and Operations Management at Strathclyde University where she is also Director of the Hunter Centre for Entrepreneurship. Jill is Co-Director of the ESRC Made Smarter Network Plus, InterAct network, which aims to bring insights from the social sciences to support the innovation and diffusion of digital technologies that will result in a stronger, more resilient, manufacturing base.

The theme throughout Jill’s work is operations management in changing environments and her current research projects include productivity in manufacturing, the impact of Covid on UK manufacturing, and the future of manufacturing work. Jill also works with policy makers and the public sector. She is currently a member of the Innovate UK/ESRC Innovation Caucus and a member of the Innovate UK Future Flight Advisory Board.

Matt Tootle

Speaker – Future of Digital Manufacturing Ecosystems

Senior Business Analyst – Aerogility

Matt is an energetic and passionate leader who joined Aerogility with over 16 years’ experience in defence aerospace, primarily within support engineering and manufacturing. Matt’s specialisms include capturing and shaping complex customer requirements, designing and developing deliverable solutions and translating technical problems to non-technical individuals. Matt has extensive experience working with international customers and colleagues to deliver value to their operations. Matt’s current role sees him working across a variety of sectors to deliver innovative, model-based AI solutions to enable customers to better operate, sustain and optimise platforms, services and infrastructure.

Sue Williams

Speaker – Future of Digital Manufacturing Ecosystems

Managing Director – Hexagon Consultants

Sue Williams is a strategic and focused Supply Chain Director with over 25 years’ experience in multiple industries including automotive, aerospace, defence and FMEG as well as aftermarket and aftercare support. Sue’s specialisms include supply chain design and modelling, inventory planning, demand management, S&OP and supply planning. Sue has worked with organisations such as Jaguar Land Rover, Dyson, GKN and Meggitt among others, to deliver sustainable, high value change to their supply chains. Sue was also the Head of Supply Chain for the Vaccine Taskforce, responsible for supply chain risk and resilience and the inbound modelling and planning for the vaccine supply.

Martin Bach

Speaker – Future of Digital Manufacturing Ecosystems

Martin Bach’s background is in process engineering and manufacturing management. He has extensive business management experience in the UK, Europe and the US, running a wide range of businesses in the automotive and industrial sectors. Most recently he was Managing Director of Cooksongold, the UK’s leading supplier of jewellery making materials and products.

Professor Janet Godsell

Speaker – Future of Digital Manufacturing Ecosystems

InterAct Network Co-director
Dean of Loughborough Business School – Loughborough University

Jan Godsell is Dean of Loughborough Business School and Professor of Operations and Supply Chain Strategy at Loughborough University. Her work focuses on the pursuit of more responsible consumption and production through the alignment of product, marketing, and supply chain strategy with consumer needs. Jan’s work focuses on the design of end-to-end supply chains to enable, responsibility, sustainability, resilience and productivity.

Jan is the workstream lead for ‘The Future of Digital Manufacturing Ecosystems’. This will examine how to develop more sustainable manufacturing business models, supply chains, and the role of innovative digital technologies (IDTs) in facilitating this shift.

Ved Sen

Keynote speaker

Head of Business Innovation – Tata Consultancy Services (TCS) UK

Ved is passionate about the impact of technology on business, culture, and society. He enjoys speaking and writing about technology and the future. He writes a weekly innovation newsletter, and is a regular speaker at industry forums. He has been a guest lecturer at the HSE Ireland Masters in Digital Healthcare Programme in Dublin for the past 3 years, and a regular speaker on AI and future systems.

Ved works as the Head of Business Innovation for Tata Consultancy Services UK. His primary focus is to help drive future thinking conversations with clients in solving tomorrow’s problems. He has been working with and advising senior clients across retail, travel, education, healthcare, financial services, public sector, and other businesses. Ved runs an innovation team in London and is leading the design and set up of Pace Port London. Currently his work spans areas such as reinventing social care for the elderly, connected homes and environments, and urban mobility, Generative AI, and more. Over the past 20+ years, Ved has been working on emerging technologies, and their adoption into organisations. An avid writer and regular speaker, Ved’s book “Doing Digital” was released in January 2023, and he writes a regular innovation newsletter.

Fhaheen Khan

Panellist

Senior Economist – Make UK

Fhaheen Khan is a Senior Economist at Make UK, the manufactures organisation. His role primarily focusses on monitoring and evaluating the economic performance of manufacturers, which is published in a quarterly outlook report. In addition, Fhaheen’s role covers a myriad of topics relevant to manufacturing to advise Government bodies to develop policy with a focus on tax, investment and the business environment and is a regular commentator on public statistics.

Ben Farmer

Panellist

Deputy Director – Made Smarter Innovation Challenge

Ben is the Deputy Director of the Innovate UK-led £300 million Made Smarter Innovation Challenge; a collaboration between UK government and industry designed to support the development and novel application of industrial digital technologies.

Prior to this, Ben held positions at HiETA Technologies, Airbus Group, University of Bath and Cobham. He is also founder of Added Lightness, a technology strategy consulting business, and Atherton Bikes, which brings together multiple-world champion and world cup winning athletes with the latest composite and additive manufacturing technologies.

Ben holds a degree in Materials Science and Engineering and an MBA from the University of Bath, a PhD in Materials Science and Metallurgy from the University of Cambridge and is a Chartered Engineer.

Tags digital, digitalisation, future of manufacturing, future of work, manufacturing, people, supplychain, technology

InterAct Blog

How can we attract the next generation of young talent into UK digital manufacturing careers by 2040?

Post author By Will Blackshaw
Post date 2 October 2023

Karl Warner (University of Glasgow), Nicola Bailey (Kings College London), Anna Chatzimichali (University of Bath), Malek El-Qallali (University of Bath), Imtiaz Khan (Cardiff Metropolitan University), and Anastasia Kulichyova (Queens University Belfast)

Our exciting new project aims to develop a strategy to inform the rebranding of UK digital manufacturing to attract the next generation of talent into UK digital manufacturing careers by 2040.

In May 2023, the team members met at an InterAct research sandpit hosted by Loughborough University, which was held with the aim of developing research projects to accelerate the innovation and diffusion of Industrial Digital Technologies in UK manufacturing.

During the sandpit, it became clear that our interdisciplinary team shared a passion to make UK manufacturing a place that attracts, includes, and supports young talent from diverse backgrounds and mindsets. However, recent research conducted by MAKE UK reports only 2% of the average UK manufacturing workforce is currently below 30 years old [1].

Additionally, a recent InterAct 2023 survey on UK perceptions of manufacturing has found that younger generations identify UK manufacturing as an unattractive brand with uncertain employment prospects which is problematic for attracting ambitious and creative digital talent [2]. These negative perceptions in part could be attributed to older generational memories and experiences of physically demanding manufacturing jobs that fuelled the post-World War II economic recovery. Accounting for the rise of today’s digital labour market [3], these negative perceptions and experiences of UK manufacturing are likely to shape children and grandchildren’s career choices. This all adds up to a generational problem in UK manufacturing which is deep-rooted in the cross-generational experiences of what UK manufacturing once represented and the extensive and diverse career opportunities that are available today and will be realisable the future.

These preliminary findings paint an unsettling picture for UK manufacturing, especially when digital transformation has become a strategic priority for companies [4], industries [5] and countries [6]. At the country-level for example, if the UK is to pursue its levelling-up agenda and overcome its regional [7] and international [8] productivity gaps, then attracting young, digitally literate, and productive workers into well-paid, high-skilled manufacturing careers would seem an intuitive and rational approach. However, academic research continues to report that a major barrier for the digital transformation of older firms in various manufacturing sectors is the legacy of underperforming business models, inefficient workplace practices and traditional organisational structures [9], [10], [11].

These organisational legacies also raise the challenge that new digital competitors – such as the big technology firms and technology start-ups – are perceived to attract younger talent and the career aspirations of Generation Z [12] through creative workplace practices, new organisation designs and innovation cultures.

Therefore, to address this problem, our project intends to co-create the most plausible future scenarios for rebranding UK digital manufacturing to help stakeholders attract the next generation of young talent into manufacturing careers by 2040. As our project is exploratory in design, we will interact with a range of policy makers, educators, employers, and university students to gather insights on how to attract young people into UK digital manufacturing careers by 2040. This will be conducted through six work packages that range from data mining four generations of manufacturing data held by the UK Office for National Statistics to interviews and focus groups with key stakeholders including business owners, industry bodies, technologists, policy makers, educators and students that are passionate about supporting the co-development of UK digital manufacturing.

We will also work with Strategic Innovation Ltd – a technology and innovation consultancy with a passion for sustainability – on a key output which will be the co-creation of a cross-generational map of peoples’ lived experiences of UK manufacturing. This will include both past and present experiences and will visualise potential rebranding opportunities for attracting the next generation of young talent into digital manufacturing careers by 2040.

By providing stakeholders with a visualisation of the future, our project will initiate the development of a strategy for digital manufacturing careers that can play a central role in the UK’s economic and social development at home and overseas by attracting top talent into these roles.

If you or any colleagues would like to participate in our project, please contact Karl Warner, our Principal Investigator at karl.warner@glasgow.ac.uk for further information.

References

[1] MAKE UK (2021) Manufacturing Our Recovery Through Inclusion (https://www.makeuk.org/insights/reports/manufacturing-our-recovery-through-inclusion)

[2] InterAct blog (2023) Future workforces: job quality & perceptions of UK manufacturing

(https://interact-hub.org/2023/05/23/future-workforces-job-quality-perceptions-of-uk-manufacturing/)

[3] Digital Skills & Jobs Europa (2023) The Rise of the Digital Labour Market (2022)

(https://digital-skills-jobs.europa.eu/en/inspiration/research/rise-digital-labour-market-2022)

[4] Sousa-Zomer, T. T., Neely, A., & Martinez, V. (2020). Digital transforming capability and performance: a microfoundational perspective. International Journal of Operations & Production Management, 40(7/8), 1095-1128.

[5] Ciarli, T., Kenney, M., Massini, S., & Piscitello, L. (2021). Digital technologies, innovation, and skills: Emerging trajectories and challenges. Research Policy, 50(7), 104289.

[6] Senna, P. P., Roca, J. B., & Barros, A. C. (2023). Overcoming barriers to manufacturing digitalization: Policies across EU countries. Technological Forecasting and Social Change, 196, 122822.

[7] Office for National Statistics (2023) Regional labour productivity, UK: 2021

(https://www.ons.gov.uk/economy/economicoutputandproductivity/productivitymeasures/bulletins/regionallabourproductivityincludingindustrybyregionuk/2021)

[8] Office for National Statistics (2023) International comparisons of UK productivity (ICP), final estimates: 2021

(https://www.ons.gov.uk/economy/economicoutputandproductivity/productivitymeasures/bulletins/internationalcomparisonsofproductivityfinalestimates/2021)

[9] Warner, K. S., & Wäger, M. (2019). Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long range planning, 52(3), 326-349.

[10] Jones, M. D., Hutcheson, S., & Camba, J. D. (2021). Past, present, and future barriers to digital transformation in manufacturing: A review. Journal of Manufacturing Systems, 60, 936-948.

[11] Ates, A., & Acur, N. (2022). Making obsolescence obsolete: Execution of digital transformation in a high-tech manufacturing SME. Journal of Business Research, 152, 336-348.

[12] Barhate, B., & Dirani, K. M. (2022). Career aspirations of generation Z: a systematic literature review. European Journal of Training and Development, 46(1/2), 139-157.

Tags digital, digitalisation, genz, human, manufacturing, people, research, transformation, youth

InterAct Blog

Industrial metaverse for manufacturing systems: hype or future reality?

Post author By Will Blackshaw
Post date 4 September 2023

Nikolai Kazantsev (IfM, University of Cambridge), Russell Goh (IfM), Bethan Moncur (IfM), and Chander Velu (IfM)

Our project aims to provide a coherent interdisciplinary summary of established knowledge from academia and practice on the application and potential benefits, barriers, and risks of a metaverse in manufacturing, mainly focusing on bridging technical and social insights.

Metaverse is expected to provide numerous benefits, particularly in production process optimisation, employee induction and collaboration. The most surprising research finding so far is just how varied the definitions of metaverse are. For our study, we define industrial metaverse as” a sensory environment that uses extended reality to blend the physical and digital worlds to transform how businesses design, manufacture and interact with objects”.

The existing industrial cases reveal technological barriers such as immaturity, lack of sufficiently strong communication networks and sustainability concerns. Other cases include cybersecurity risks like cyberattacks and data protection/privacy issues. The social barriers include jurisdictional and legislative difficulties, lack of cooperation between companies necessary to achieve interoperability and the need to change worker and user mindsets.

Figure 1. Industrial metaverse as a new interface to the products’ manufacturing system

Although the data suggests immersion as a driving force of the metaverse[1], a full immersion can not be achieved without impacting the senses and feelings of a user. For example, in sensory marketing, similar impacts (experience stimuli) are used to trigger purchasing intention (Dewey, 1925; Schmitt, 1999), however, in the physical reality. Hence, we envision a similar trend in the digital world, where an industrial metaverse will extend the numeric and graphical data (such as reports) into coherent immersive experiences that will also affect feelings, Figure 2.

Figure 2. Industrial Metaverse as a combination of senses stimuli

Our conceptualisation efforts aim to prototype an industrial metaverse that activates several senses (sight, sound, temperature, and smell) and test how the extended experience triggers actions.

“Highly promising results are expected for the intersection of resilience and sustainability,” said Nikolai. “For example, based on the sensory marketing research that positions smell as the strongest attractor for purchasing decisions, we aim to virtualise the production conditions with sight, sound, temperature, and smell and enhance experience stimuli in the metaverse. We think it will better inform purchasing choice and support the demand pattern for clean energy, ethical production, and fewer emissions along supply chains.”

After the first results of the systematic literature review, we wish to explore the feasibility of the extended reality to shift decision-making towards more expensive but more sustainable decision-making along the manufacturing value chain[2]. Over the following months, our research aims to exemplify our concept using a scenario based on food manufacturing system for chocolate production. To do so, we will integrate the popular Augmented Reality platform with audio, temperature and smell generator devices to extend the experience for a policy-maker, manufacturer or customer making a hard choice between a cost-efficient vs. sustainable manufacturing system. This prototype will be used as a sensory dashboard for an extended representation of material sources, production conditions, carbon footprint and energy sources to better inform the stakeholder about the impacts of their decision.

“Carbon emission, working conditions, and energy consumption remain underexplored in the real world but visible in the metaverse. Hence, the metaverse can be used to raise awareness about manufacturing systems.”

Yet, It is unclear if being informed on carbon emissions in real-time will impact manufacturers’ use of their machines and shift the regulation imposed by policymakers. For example, would the smell of burning Amazon forests shift a consumer’s decision-making closer to more expensive sustainable purchase better than the printed carbon footprint number on the product package?

Figure 3. Industrial metaverse as a sensualisation of real-time data sharing

The project has an open innovation philosophy, so we wish to create a discussion space around the metaverse application for manufacturing and are open to collaboration with the InterAct researchers and the industrial community.

To disseminate the findings, we plan to run a public event involving technology providers, industry, academia and stakeholders from the local public administration at the end of 2023.