Meet the team

Network Team

Professor Janet Godsell

InterAct Network Co-director
Future of Manufacturing Ecosystems’ research lead
Dean of the School of Business and Economics at Loughborough University

Jan Godsell is Dean of the School of Business and Economics and Professor of Operations and Supply Chain Strategy at Loughborough University. Her work focuses on the pursuit of more responsible consumption and production through the alignment of product, marketing, and supply chain strategy with consumer needs. Jan’s work focuses on the design of end-to-end supply chains to enable, responsibility, sustainability, resilience and productivity.

Jan is the workstream lead for ‘The Future of Manufacturing Ecosystems’. This will examine how to develop more sustainable manufacturing business models, supply chains, and the role of innovative digital technologies (IDTs) in facilitating this shift.

Professor Jillian MacBryde

InterAct Network Co-director
‘Future of Work’ research lead

Professor of Innovation and Operations Management at University of Strathclyde

With experience in senior leadership roles at UK universities including Deputy Dean of The York Management School, Director of Business and Community Engagement at TYMS and Vice-Dean of Strathclyde Business School, responsible for Knowledge Exchange. Jill is currently overseeing Strathclyde University’s focus on Innovation and Operations Management in support of the National Manufacturing Institute for Scotland. She is Director of Research in the Department of Design, Manufacture and Engineering Management at Strathclyde.

Jill is leading the InterAct workstream ‘The Future of Work’. This addresses some of the major questions emerging from the initial project review, particularly the impact of IDTs on work, the impact of automation on job satisfaction, innovation and productivity and the people dimension of ecosystems and connectivity. This is aimed at attracting talent into manufacturing and ensuring investment decisions include thinking about people and work.

Professor Vania Sena

‘Future of the Economy’ research lead
 Chair of Enterprise and Entrepreneurship and Director of the Centre for Regional Economic and Enterprise Development (CREED) at the University of Sheffield

Professor Sena’s first degree was awarded with laude by the University of Naples, Federico II, Naples, Italy; her postgraduate studies in Economics were carried out at the University of York, UK, where she was awarded both the MSc and the DPhil in Economics.

Her research focuses mainly on productivity growth, both at the micro and macro level with an emphasis on innovation, human capital and intellectual property. Her most recent research looks at the relationship among innovation activities,trade secrets and total factor productivity. She is a member of the Operational Society General Council and Board. She has been a visiting fellow at Harvard University, MA and at Rutgers University, NJ.

Vania is leading the InterAct workstream ‘The Future of the Economy’, which is examining the impact that the uptake of industrial digital technology in manufacturing will have on the wider economy and the implications of of this.

Angela Stewart

InterAct Network Manager

Angela is the the InterAct Network Manager responsible for the overall management and administration of the Network, including funding calls, research proposals, and processes,


Will Blackshaw

InterAct Network Communications Manager

Will manages content creation, public relations, partnerships, and communications channels for the InterAct Network. Contact Will if you are interested collaborating on promotional activities or sharing research and content.


Sachin Anand

InterAct Network Impact Manager

Sachin Anand manages the development and reporting of impact from the projects funded by the InterAct Network, including the publication of research outcomes and public engagement.


Storytelling Fellowship Team

Professor Michael Wilson

Storytelling Fellowship Lead
Storytelling Academy Director
Professor of Drama and Head of Creative Arts at Loughborough University

Mike Wilson is Professor of Drama and Head of Creative Arts at Loughborough University, where he is also Director of the Storytelling Academy, a research and teaching collective in Applied Storytelling.

He has previously served as Dean of Research at Falmouth University and was Co-Founder of The George Ewart Evans Centre for Storytelling at the University of South Wales. His main research interests lie broadly within the field of popular and vernacular performance and he has led numerous projects that explore the application of storytelling to a variety of social and policy contexts, especially around environmental policy, health, education and social justice.

Dr. Antonia Liguori

Senior Lecturer in Applied Storytelling

Dr Antonia Liguori is a Senior Lecturer in Applied Storytelling at Loughborough University, School of Design and Creative Arts. She has a PhD in History and Computer Science from the University of Bologna and, before joining academia, worked for over ten years as a digital strategist in the heritage sector in Italy.

Her research focuses on three main strands: applied storytelling for eco-social justice; digital storytelling in (cultural/heritage) education; storytelling and urban design. More recently, after having joined HEART – Healing Education Animation Research Therapy, she has been exploring digital storytelling as therapeutic intervention.

On behalf of the Storytelling Academy, she is involved in many international projects to develop tools and methods to foster innovation in education; to explore the role of storytelling in today’s digital world; to investigate and trial ways of using digital storytelling as a participatory methodology for transdisciplinary research.

Dr. Pip Hardy

Research Associate

Pip is a Research Associate with the Storytelling Academy, working specifically on the InterAct Project. She will be investigating how digital storytelling can provide the human insights to augment the use of technology in the manufacturing industry, leading to innovation, transformation, collaboration and contributing to businesses that are sustainable in social, economic, human and environmental terms.

Pip’s involvement with digital storytelling goes back to 2003 when she co-founded the Patient Voices Programme along with Tony Sumner. An educator by background, her aim was to use digital stories as prompts for reflection, discussion and debate within elearning programmes in healthcare.

Pip will be working closely with the Storytelling Fellows, teaching them how to create digital stories, developing a strong community of practice and supporting the Fellows as they, in turn, pass on the skills of digital storytelling to their own colleagues. She will also be conducting research to discover the human insights revealed by the stories and how these can contribute to innovation and transformation.