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‘Making Things Work’ – Perceptions of Manufacturing

The InterAct Network ‘Future of Work’ team has recently completed analysis of a survey of over 2000 people drawn from across the UK to provide insights into their perceptions of the manufacturing sector and jobs.

We hear much about the ongoing ‘war for talent’ in manufacturing and concerns that the older industrial legacy of manufacturing makes it less attractive to jobseekers. In this sense, the emergence of new technologies present both a challenge and an opportunity for employers to positively reshape jobs, careers, and address negative sector imagery through better job quality. Improving job quality in the post-Covid labour market should help manufacturers better compete for emerging Gen Z talent and extend their reach into under-represented groups such as women and minorities.

In the ‘war for talent’ perceptions matter because they provide a snapshot of public opinion about the attraction of working in manufacturing for different groups. They may not measure up against ‘reality’, they may be ‘misinformed’ but ultimately this may not matter to many in our sample. However, if you are looking to attract people into your sector, ignore them at your peril.

Our results confirmed some of the usual suspects but also threw up some surprising and interesting findings that we hope will be useful to employers and industry stakeholders.

People still value manufacturing but visibility is lacking

People still attach a high value to the manufacturing sector, describing it as ‘essential’ for the supply of goods, innovation, prosperity, industrial reputation, living standards, national security, and as a source of local jobs. While most feel positive about manufacturing as an important part of the UK economy, our study identified a weakness in terms of the sectors wider media reach and visibility: less than a third said they saw anything about manufacturing over the past year.

Images of manufacturing work are putting people off

Manufacturing is seen as creative blue-collar work with (on the balance of opinion) poor pay for inflexibile, low status jobs in an old-fashioned sector. On a positive note, of course, manufacturing does mean different things to different people. Gen Z plug into the creative and innovative side of the sector, think pay and security are more likely to be good. The problem for them (and women) is they mainly associate work in the sector with ‘boring old industry’ and think that young people are less aware of digital careers in manufacturing. This latter finding is similar to those more familiar with manufacturing work (workers) but they think of the sector as modern with very reasonable amounts of quality in jobs. One of the questions, this raises for us is how does the sector translate some of these positive insider images (creative purposeful work with career opportunities) to a wider ‘uninformed’ audience? Rightly or wrongly, nearly a fifth of our sample associate manufacturing with poorly paid work.

Does job quality matter in manufacturing?

The short answer is that job quality (whether we express that in terms of ‘good jobs’ or ‘fair work’) tells us what people are looking for in work, including manufacturing. Good job quality is essential for attracting new talent and retaining skilled workers. In our sample, quality is largely driven by pay, wellbeing and flexibility, a desire for clean and safe working environments, contractual security and stability, and employee voice. Gen Z have a strong desire for ‘employee voice’ (where their opinions are heard and valued), whilst women have a strong preference for employers offering wellbeing and flexibility practices.

The good news? Job quality for those people in the sample who currently work in manufacturing looks reasonably satisfactory. Over three-fifths of workers identify manufacturing work as purposeful, delivering reasonable levels of contractual stability, career development, EDI, and safe work. Interestingly, this still means that a significant number of workers don’t rate manufacturing jobs as purposeful and, also jobs appear to be slightly ‘weaker’ on pay, wellbeing (and flexibility), and employee voice. There are some good messages on job quality to sell the sector to ‘outsiders’ but more work to be done in reaching, telling, and convincing people, about the benefits and upsides of working in UK manufacturing.

The digital future looks bright but hold back on the shades

Most people think that tomorrow’s manufacturing jobs will be more advanced and hi-tech wit less environmental waste. Although people think that increased leadership diversity will fuel more innovation, over a third are sceptical about whether there really will be more representation from women and minorities in the future.

People have concerns about the destruction of jobs in manufacturing

We hear plenty about people using new technology (especially AI and robotics) to autopilot or co-pilot work and how new manufacturing technologies will continue to replace the ‘dull, dirty and repetitive’ manual tasks. In practice, the technological future will likely be the same old melting pot mix of greater creativity, augmentation, and job destruction. On a positive note, most people think that new technologies will augment (and co-pilot) tasks and people’s skills – upskilling not downskilling – and make jobs more interesting and rewarding for workers. Less reassuring is that just over a quarter think that they will have a destructive impact on the numbers of jobs in the sector. The link between new technologies and their impacts on jobs is a divisive and uncertain issue, with potentially negative implications for attracting talent, workers job stability and security that must be addressed by businesses. It is not surprising that those in the lowest socio-economic groups (those most at risk from job elimination) think more negatively about the impact of new technologies in future manufacturing.

Attracting future talent means more good people practice

Gen Z are the most optimistic about manufacturing jobs of the future. To harness that optimism how should employers’ best harness that potential and attract more digital talent into the sector, particularly from digitally ‘native’ younger generations and from groups such as women and minorities? The largest positive factor for attracting young digital talent and women concerns the promotion of wellbeing and flexibility practices. Young people are perceived as less ‘threatened’ by digital technologies, linked with greater innovation potential but thought to be less aware of digital careers in manufacturing workspaces. There is also a recognition that manufacturing employers may need to refresh their practices to attract more women and minorities into jobs. Working practices and environments need to adapt to become more inclusive.

What does it all mean?

There are some key messages for employers and industry stakeholders from our survey:

  • Keep talking up the value of your sector, people know you are essential and valuable, but the media reach and messaging of the sector isn’t reflecting that effectively.
  • Legacy images of old-fashioned manufacturing work impact negatively on how people look at jobs and careers in the sector. Although job quality is reasonable for many manufacturing workers, more needs to be done selling this message outside the sector to hard-to-reach groups such as women and minorities.
  • People anticipate that new technologies will improve the quality of future manufacturing jobs but have concerns about job destruction and its likely impact on opportunities and job security.
  • Going forward, attracting new talent will mean employers making greater investments in positive people practices in areas such as well-being, flexible working and inclusive workspaces.
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People Resources

‘Making Things Work’ – Perceptions of Manufacturing

The Future of Work team has recently completed a survey of 2107 representative people drawn from across the UK to provide insights into their perceptions of the manufacturing sector and jobs. The primary aim of this survey is to better understand UK public perceptions of the manufacturing industry and jobs, and what factors shape these views and opinions. We were interested in examining a range of issues:

  • Whether people still value (and how positive they feel about) manufacturing in the post-industrial economy, and their awareness of manufacturing in the media
  • What people associate with manufacturing work and jobs, and what qualities they are looking for in jobs that need to be reflected in job offers to attract talent
  • The perceived quality of manufacturing jobs for those currently working in (or familiar with) the sector and whether people would encourage others to enter the sector
  • How new manufacturing technologies are likely to change future jobs and careers in manufacturing
  • How can the sector best attract emerging young and ‘untapped’ talent?

In the ‘war for talent’, perceptions matter because they provide a snapshot of public opinion about the attraction of the sector and working in manufacturing. They may not measure up against ‘reality’, they may be ‘misinformed’ but ultimately this matters more to many of the people we interviewed than employers and industry stakeholders. However, if you are wondering how people in the UK look at the sector, or how employers should be best positioned to attract people into manufacturing, ignore them at your peril.

Our results throw up some surprising and interesting findings that we hope will be useful to a range of key audiences: academics, employers, industry stakeholders and UK policy makers.

Our findings indicate:

  • People still value manufacturing but visibility is lacking
  • Images of manufacturing work are putting people off
  • Job quality matters in manufacturing
  • The digital future looks bright but there are concerns about downskilling and job destruction
  • Attracting future talent means more good people practice

Our key messages for employers and industry stakeholders:

  • Keep talking up the value of your sector, people know you are essential and valuable, but the media reach and messaging of the sector isn’t reflecting that effectively.
  • Legacy images of old-fashioned manufacturing work impact negatively on how people look at jobs and careers in the sector. Although job quality is reasonable for many manufacturing workers, more needs to be done selling this message outside the sector to hard-to-reach groups such as women and minorities.
  • People anticipate that new technologies will improve the quality of future manufacturing jobs but have concerns about job destruction and its likely impact on opportunities and job security.
  • Going forward, attracting new talent will mean employers making greater investments in positive people practices in areas such as well-being, flexible working, and inclusive workspaces.

This work was conducted by Dr. Robert Stewart, Professor Jillian MacBryde, Professor Colin Lindsay and Dr. Carolina Marin-Cadavid (University of Strathclyde). This work was supported by the UKRI Made Smarter Innovation Challenge and the Economic and Social Research Council via InterAct [Grant Reference ES/W007231/1].

For further discussions and information about this research, please contact Robert Stewart.

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News

Making Things Work: Public Perceptions of UK Manufacturing 2023

In February 2023, the InterAct team based in the Business School at Strathclyde University conducted an online survey asking the opinions of a representative sample of 2100 people across the UK what they think about the attractiveness of modern manufacturing jobs and careers. Their survey is topical and timely, offering academics, policy makers, trade bodies, industry commentators and employers a fresh and stimulating in-depth insight into public opinion about working in this sector at the present time and in the future.

They are primarily interested in what factors shape people’s views on UK manufacturing but we know very little about how people of different gender, ages and ethnicities look at the sector and as a potential career destination of ‘choice’. We know that manufacturing may be associated with some older perceptions of repetitive and insecure job but Industry 4.0 (advanced digital manufacturing) potentially changes future jobs and careers in the sector with a bigger emphasis on having people with innovation, problem-solving, creative and digital skills. To achieve this (and competing against other industries), advanced manufacturers will have to broaden the appeal of the sector to younger or mid-career workers, and people in under-represented groups such as women and minorities.

They asked the UK public questions on some key issues and big debates: the importance of the manufacturing sector for the wider UK economy; the ‘quality’ of manufacturing jobs; and about what work may look like in the years ahead. Will some manufacturers have to give more thought to how they invest in people and support worker engagement, wellbeing and skills? Will new advanced digital manufacturing technologies offer more interesting and rewarding jobs and careers? Alternatively, will more technologies, robotics and AI just generate concerns about jobs, downskilling and security?

These are all key questions that will resonate with a range of audiences. Our survey will stimulate debate, not just about what people think of UK manufacturing today and what factors help shape their interest, uncertainty or antipathy, but what may lie ahead when the emerging worlds of SMART factories, co-bots and augmented reality are drawing ever closer to our workspaces.

The team is looking to stimulate some further debate on the Future of Work in manufacturing. They welcome comment and opinion from a range of industry stakeholders: academics, policy makers, employers and trade unions.

The survey findings will be available in April/May 2023. Before this, they will be publishing a series of short blogs and commentary on some key future of work debates in UK manufacturing. The first of these – ‘Future Workforces – Advanced Manufacturing & Gen Z’ is now available to read.