Recent InterAct research from the Strathclyde University based ‘Future of Work’ team has highlighted the major issue of UK public perception of the manufacturing sector. In the emerging ‘war for talent’, perceptions are essential to providing a snapshot of public opinion about the attraction of the sector and the desirability of working in manufacturing. They may not measure up against ‘reality’, they may be ‘misinformed’, but ultimately they significantly shape the workforce of the future.
In an effort to start changing the narrative around manufacturing, InterAct has partnered with expert creative change consultants GW+Co to deliver an online workshop for manufacturing leaders on 23rd May. The session explored the underlying issues for manufacturing, address the myths of modern branding and introduce ways for you to enact meaningful change within your business.
Attendees had the chance to work with GW+Co’s CEO, Gilmar Wendt, to learn about his innovative approach to tackling the brand and perception challenges of their own organisations, including:
- How three manufacturing businesses have changed perceptions by aligning their people with brand, culture, and strategy.
- Tools and approaches that deliver successful brands by tapping into the existing skills and knowledge within a business.
- Training in a technique developed by GW+Co that helps businesses to identify the pitfalls specific to their business, and documents outcomes in a way that ensure project success and team cohesion.
If you are interested in learning more about the perception challenge facing the manufacturing sector, read our recent reports, which will be joined later this year by further work on practical guidance for rebranding.
You can listen to a summary of some of the key takeaways from the report by Dr. Robert Stewart for ManufacturingTV below