Categories
Resources

Making investments into digitalisation: the manufacturer’s perspective – animated explainer

The competitiveness of industry in the UK is dependent on the rapidly growing digitalisation of manufacturers. Digitalisation provides the opportunity to drive the efficiency and innovativeness of manufacturers, and forms the basis for creating new business models. Yet, manufacturers are lagging in their investments into digitalisation and risk missing out on capturing the opportunities digitalisation offers. This video outlines the specific challenges the manufacturing industry faces with making effective investments into digitalisation and identifies the key questions they should address to overcome them.

This research was conducted by Dr Andreas Schroeder, Dr Yang Zhao and Dr Daniel Andrews of Aston University.